285 million people in the world are visually impaired. and Do check the winning feedback of Divyanshu Nandwani. Case study 2 - Zomato's new deep discounting strategy Zomato is a popular Food Service Aggregators in India (FSAs) known for its online delivery and user-friendly interface. To which I presented it with a opportunity to give the user a User Experience like never before! Retrieved from Statista.com: https://www.statista.com/statistics/1030964/india-health-conscious-lifestyle-practices/, Verma, V. (2019, September 10). (Part Three), Explained: How Zomato Handles 100 Million Daily Search Queries! Contribute to AnilVarma11/Zomato-UI-design- development by creating an account on GitHub. Expecting the user to remember something through the flow of the app can lead to a bad user experience. here, I am going to discuss how Zomato succeeded to reach millions of foodies through its design and what makes it special so that every of its user loves it. Long shot anyways). This was intentional from our side as we did not want to ask dichotomous questions. Any order I make can be set to favorite, and then appear under the Favourites section. With its attractive and minimalist design, it quickly captures the attention of its users. This case-study presents a set of heuristic principles that we deemed fit to accommodate the user pain-points and to try navigating the ocean of design complexities with solutions derived from such principles. It missed the opportunity to notify the user that food was delivered in less than 30 minutes, which is very powerful strategy in food industry to attract users. Wanna like to see more feedback, check this! Browse our search results. With Empathy solves problem Developer and UX Researcher | Find me @nineRishav. You have Google Maps in most cities around the world, but it is not a platform specifically made for this. People expect more from voice because unlike the graphical user interface, people have been communicating through voice since their birth, Do not teach voice commands to the users because speech is intuitive, There should be a minimum number of steps so that its easy and quick for the user with voice, Always be brief and follow the principle of progressive disclosure so the user wont be confused or overwhelmed, VUI always leverage the context from the previous experiences of the same user. The filters for search are also very well designed. A three-part series that covers the optimisation techniques used to scale Zomatos search system in order to handle increased data and user traffic. (q2), Even though people repeat their orders a lot of times, they still are not bookmarking restaurants or setting orders to favorites. Feedback to Improve this: Adding Been here option on the restaurant main page. And yes, they are totally self-sacrificing. This way, we are not mis-leading the users with any additional charges. price for their location if the address is selected. They are: Both these feature additions to the application will act complimentary to each other and will hence avoid any misconceptions when considered as a single entity. to cope up with this problem, Zomato introduced summarized review tags through which users can review a product with just a single click. This feature sounds good, but makes it a little complex and the bookmarking process a little longer for the user. What are the design principles and thinking that it follows? (Photo: Reuters) Food-delivery platform Zomato took another step towards its exclusive focus of being a food services company with the launch of an intercity food delivery service named. Feedback & its Impact on User: For the user, it will show how deeply Zomato cares about the consistency in design and even stillest details of the app mean something for the user. Keto & Vegan), and a goal-oriented mid-section with options like Low fat, high sodium, high protein diets to choose from. Zomato has a tendency of allowing the customer to loop into many cues and thereby promotes to a certain extent recall rather than recognition. They introduced the most commonly used filters right above search results for easy access. It can be taken as a technical issue too because if I click on an offer, I expect the offer to be applied at the end! For example, it uses Node JS for server-side development and React JS for building dynamic user interfaces. It is very easy to navigate oneself through the app. As stated by Flaherty et al., companies need to engage nutrition professionals at all stages of design to ensure accuracy of data to support healthy behavioural change. To create a user-friendly interface, Zomato has done an immense amount of user research over the course of many years. Food Application. Feedback & its Impact on User: Adding some graphics while booking a table can give the user a pleasantly memorable. g. Lack of food allergy or intolerance information. The aim to build sushi is to maintain Inclusivity, User Centricity, Simplicity, and Consistency throughout its application. The results are not refreshed unless you have selected your choices and touched apply. Have a dedicated selection criterion for healthy food items for each restaurant that provide that facility. Can you recall a situation when you faced any sort of issues with the app? The screen follows the language of flat design along with graphical food assets rather than actual food images. Aesthetic Usability Effect: Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality. But what does this info have to do with the bookmark section? Amid huge sell-off pressures, Moore Strategic Ventures exited the Zomato captable, as of July 27, 2022, by parting with the entire holding of 4.25 crore shares in the company at Rs 44/piece. Feedback & its Impact on User: This feature can make the user feel that Zomato care for its experience of eating continental food. They serve as a catalyst for user personas and help enrich contextual enquiry (Nielsen Norman Group, 2018). The restaurant managers might not have the patience to narrate the menu and their respective prices for placing the order. One of the important messages which Zomato can highlight among these notification is : Slow and steady wins nothingThats why we delivered your order in 17 minutes. Recently, Swiggy has added a new Health Hub category in their home screen that presents a curated list of restaurants and dishes for health conscious user base (Khola, 2020). Popular apps like Postmates and Zomato have an intelligent user interface design. Unlike Swiggy, Zomato has no curated collections of healthy food categorized by cuisines, calorie goals, and other lifestyle choices (i.e. At the same time, I feel Collections can be added to the Bookmarks Section where a person can make personal collections (Just like Saved Collections on Instagram). What can I get ya?. Yes, sometimes we might just be looking for only Non-Veg food. Real-Time Metrics. It will reach you in about 25 to 30 minutes. They think about the users day and night. Yes, it's a story of thousands of working professionals across the world. Zoho Flow is an integration platform that helps you connect your apps without any code. Would love your feedback on this feedback! But they try to manage this in an elegant way. The following paper-prototypes help us understand the proposed design solutions that we have come up with solely to tackle the Health Conscious user-base get their personalised features according to their fitness regime. (2018, October 7). (where I keep going during my free weekends!). Any specific cuisines or dishes?Tom: I would like a burgerZomatalk: Well great! The filters automate this process of sorting the places (ITS 2019! (Part Two), Explained: How Zomato Handles 100 Million Daily Search Queries! entities include restaurants, cuisines, dishes, attributes, collections, etc. These filters are suggested by mapping related entities and collecting data on which filters get used. . Given below is a brief description of the same: A banner-style top section that is filled with information about health-tips, two cards from the right that highlights popular food-lifestyles (e.g. We followed the Atomic Design methodology by Brad Frost and mapped it in our design system spectrum. Your order is placed! Learn more about the CLI. Say hello to Sushi Zomatos all-new design system that weve built from the ground up. There is no mention of minimum distance charge or the rate (e.g. Thats why on the top of the home screen they had a quick-search button, allowing users to find great suggestions for breakfast/lunch/dinner or restaurants serving the most popular cuisine in that city, with a single tap. Having Competitors like Swiggy makes it more important for them to provide the best solution to any of the problems that users face. (q7), Select a restaurant from the Go out section. When an application can show what time the food will be delivered to the user, why hold back against informing the user about an important information that involves money? (design shown below). Below that is a slider for advertisements and campaigns. In terms of its technology stack, Zomato uses a combination of open-source technology and proprietary tools to power its platform. This is where competitor analysis comes to the fore. The Interface and especially the User Experience of the app are simple and clutter-free. There are a lot of restaurants and food outlets in all cities around the world and too many in metropolitan cities. Filters help a user in clearing out results quickly and keeping only those that matter. However, it is restricted only to ensure food-delivery apps to comply with the safety and hygiene aspects (Singh, Sharma, & Ambawat, 2020). :p). Reviews not only improve user trust and loyalty but also encourage the customer to order that cuisine. After looking at the above results, and from my experience, I have tried to come up with small, yet what I think might be useful, changes. Visually impaired can access smartphones with the help of accessibility features, They can call, text, search, even book a cab via voice assistants ( google assistant, Alexa, Siri). This case-study, therefore, proposes another feature addition for Zomato, wherein information regarding FA/FI will be presented to the users. The search filter promotes a fantastic user experience. What can I get you? It is one of the key ingredients of Gamification(reward) which is making it different from other food apps who are only serving the food. In addition to this, they show prices, reviews, and a short description of the cuisine. It is one of the largest food discovery platforms in the world. Components refer to distinctive user interface (UI) elements that are used over and over throughout the development of a product normally actionable or sometimes just to convey meanings. Have a look at this image. or large?Tom: Make it regularZomatalk: Done! No option of sorting the restaurant based on the tag of visited, as many times the user wants to visit new places. Its not just a design system for us, but more than that it helps us provide a new and enhanced experience for our users using the Zomato app. Opportunity in Current Scenario: Hungry user is impatient and waiting eagerly to eat the food. Food And Agricultural Spectrum, 112. We inquire into three main changes in connection with the user pain-points that fall under different heuristics which include visibility, recognition rather than recall, and error prevention. They would have to narrate their address as the restaurant wont be able to directly track it. Customers who subscribed to Zomato Gold could access free meals . Ofspace UX/UI Team. A tag already exists with the provided branch name. partnering with FMCG companies to improve availability of products, thus helped increase ecommerce sales during the lockdown period. The research is only for academic purposes and does not intend in any way to malign the organizations existing model. A few dialogue guidelines that I followed while designing for the voice user interface: Charting out IA diagram and decision making for the prototype. h. Group-order is always a hassle. It is common for people around the world for people to go out on weekends and get together over dinner. But when you add item and view your cart, the full price calculation comes up with Item price, Delivery charges, and Taxes. This means these features have to be made more prominent and few clicks away for the user. While at the same time maintaining the aesthetics appetizing enough appropriate to an app dedicated to food. Talking about the app, the new app feels well polished. A user interface with higher contrast: Lower costing phones generally tend to be lower on screen density and brightness. The concept of Voice User Interface for Zomato is mainly intended to make the Zomato (and similar food ordering apps) accessible to visually impaired people. Zomato has provided easy login with social accounts (Google and Facebook), and for privacy focused users they allow login with an email address or phone number. b.) User Statistics And Demographics Target customer base: 18-35 years Number of Zomato monthly active users in 2023: 80 million monthly active users as of March 2023. Postels law: It states that be liberal what you accept, and conservative in what you send. The real deal is that we are finally rolling out the new Zomato App and Zomato Web versions based on our design system, for everyone in the coming few months. 2. Door to Door Delivery (Driver. the UX of applications like Zomato needs to be very user-centric so that users come back, again and again, the next day. One following Something ***day (e.g. Can existing mobile apps support healthier food purchasing behaviour? But, there is no filter for sorting the restaurants nor search option to search for food among those restaurants only searches the restaurant(can be easily fixed by the technical team). Its not only about sustenance but part of our lives, cultures, celebrations and it brings enjoyment to life. Keto, Vegan etc.). To contact their customer service team, email info@zomato.com or call +61 450 266 295. Food delivery apps like Swiggy & Zomato have made your life easier with the best choice of menus along with delivery at your doorstep. I talked about how all these food ordering apps are convenient (am practically depended on them) and to my surprise that woman said, I have never ordered food online because of its inconvenient for me without visual aid. here to serve you, with delicious dinner. As for Herbert Spencers Survival of the Fittest, we will have a winner and the winner will be chosen only by the users. Otherwise, Zomato is fantastic. After a search query, or navigating to a cuisine page, users land on a list of restaurants, there can be hundreds of restaurants in the result set. Neither user inform the restaurant about allergic behaviour of the user with any ingredients. Going forward, wherever they are on the app, they are just a click away from starting a new search all over again. It is essential for any application that before ordering it provides every necessary detail along with terms and conditions to its user. They are using Cranberry red as the primary color, which is their brand color as well, along with yellow, blue, and teal. User Interviews: How, When, and Why to Conduct Them. There is a huge scope of adding analytics supported content, by checking what content are the users searching for most to reduce the number of clicks to get to the users needs. j. All foundations are atoms and are broken down into two levels . People try to avoid unhealthy eating patterns and are more concerned about keeping their BMI (Body Mass Index) at an optimal level. Adding Filters to the Bookmarks Section. The very first thing a user wants to do after hes logged into the application is search for cuisine or restaurants from which he wants to order. What kind of burger would you like to have?Tom: I would like to have a McSpicy mealZomatalk: Ok, Should I make it regular? Considering the present situation, the research methods I have incorporated are as follows: The above three research methods fall under the qualitative research methodology and were structured in a way that we could inter-relate one and other, hence, provide a holistic view to the reader. Apart from this, users can browse nearby restaurants that deliver healthy food (a feature that is already available in Zomato, just not in the right pocket). Case Study: Swiggy or Zomato? I have loved design since childhood & currently exploring new horizons in product design. One important part of going out is discovering where you want to have food. Result: This feature will make Zomato a user-centric product giving the user freedom to search their favorite food in the bookmarked restaurants with order filters. Levels of health conscious behaviors among Indians in 2018. Feedback & its Impact on User: Encourage user engagement to order food more, write a review and be a part of the food community. Zomato provides information and reviews of restaurants, and also offers food delivery from partner restaurants. Say hello to Sushi - Zomato's all-new design system that we've built from the ground up. Should the company decide to read our case-study and participate in a design over-haul of their application, then probably hiring a nutritional expert is the way to go (Ah! There are CTAs on search results that are very good for users who are looking for a specific action, like ordering food. Through this feature, they made it easier for their customers to locate the dishes, cuisines, or restaurants. It will serve a dual-purpose to help reduce incidences of food allergies and a way to increase marketing among such users with allergic concerns. These Quick Filters can also be added to the Order page. Changing the rider logo on the 23 July(Launch of Chandrayaan-ll), this small gesture shows how connected Zomato is with the people of the nation. This in turn, will lead to unhealthy dietary practices (Flaherty, 2018). - The delivery timing of the application is phenomenal. Want more inspiration? Health-A-Plenty is a part of the feature introduction that helps users concentrate on their daily dietary patterns by providing a curated list of healthy foods in accordance to the users objectives. Would you like me to proceed?Tom: Yes, pleaseZomatalk: Youd like to pay via Cash? From restaurant menus and locations to contact information and even user reviews, you can find all the details you want in an instant using the app. Recently, in an attempt to improve business, Zomato introduced some heavy discounts for its client base. The designers at Zomato have done a great job with the redesign, I believe. The insights provided by . A user might discover a good restaurant after spending a long time searching for one. With the onset of pandemic early in the year 2020, people have become extra-conscious and they have chit-chatted about this on social media and other platforms where doctors have their own virtual gatherings like Curofy, Practo, DocsApp etc. Zomato is an online food delivery and restaurant discovery service. This feature helps food establishments personalize their customers' experiences. This way, if a user clicks on an offer and it is applied automatically (or given the option to copy just like it is given on the Menu page), this will make the experience much more hassle-free and faster! Please dont discriminate Zomato :p On a serious note, this makes the browsing experience much more faster if a user wants to one out of Veg/Non-Veg! Zomatalk: Heyo Tom, welcome to Zomatalk. Offers appear at the top of the app. Scrolling below that, users can directly access the content, which is the list of restaurants. Select your order, and then it will show the time the restaurant expects you to reach by. They clearly show the discount available, but there is one small problem: When I click on the image, the coupon should be applied automatically. One of the very common reaction to a feature introduction is the change in user experience even though that change might empower users more (Friedman, 2016). Insights from contextual inquiry & building a user persona. Figma uses a dedicated panel for assets, that makes them easily available and better organized. If the customer reaches within time, then the order will be served hot, quickly! Im always open to meet and talk. There are 2 popular options to show horizontal content: Partially hidden content or Slider dots. Have a look at this image. The single new universal search bar, and the cleaner navigation bar is a great change! Progressive disclosing information is very important as this reduces the load on users and helps them understand the VUI. The app is very much appealing and user-friendly which has succeeded to pr ovide a competitive edge . The logout button under the profile page is an outlier as it is mixed with certain other options that carry less weightage to the user for whom logging out is a mandatory flow-routine. Dialogue and script were written for voice to prototype on Adobe XD. Nielsen Norman Group. The pain-points listed above indicate that the design flaws (if existing) are under the Visibility, Trust, and Privacy values of design systems (Nielsen, 1994). Zomato provides an order management interface for the restaurant in the form of an android app or a web dashboard. There are different things in the minds of different users when they onboard Zomato, some of them are looking for restaurants, some of them are looking for cuisines, and many of them are looking for dining. According to Statista, a popular global business data platform, in the year 2018 an estimated 60 percent of the urban-population of India said they eat healthy and make conscious effort to think about their long-term lifestyle choices (Statista, 2019). Giving the option to filter by City, Price, Rating, Cuisine etc. per km price). Usability Engineering. As of writing this conclusion, the CEO of Zomato has tweeted a screenshot with a Covid-19 Emergency Delivery function that delivers food to a specific user who is infected with corona. How love for food made me participate in HackaNoodle. food shots provide visualizations of how the food would be and make the user more eager about the food. There was a problem preparing your codespace, please try again. Food is an important part of the life of all human beings. 2.) A few examples include buttons, inputs, selects, toggles, lists, ratings, tags, etc. Zomato has a fuzzy matching search for restaurant names, restaurant type, collections, cuisines, dishes, and other food terms. Zomato is a restaurant finder and food delivery application. We have looked into 5 main design solutions that could in the future act as deal-breakers to new users of Zomato. One of the prime examples is the mention of delivery charge. c. The offers selection under a restaurant page require additional browsing. The new Zomato Gold was part of this campaign. They might find out that the restaurant doesnt deliver to their location. Principles provide philosophical continuity but dont provide any actual code, such as how our text will truncate, scrolling behavior, spacing, etc. The Users wont have to remember the coupon code (as these offer coupon codes are not present in the coupon section inside). They have also added enough white space in the app to make it look clean, and more breathable, increase legibility and help users consume more information in a focused manner. The concept of Voice User Interface for Zomato is mainly intended to make the Zomato (and similar food ordering apps) accessible to visually impaired people. d. Healthy food choice is hidden or not available. Competition now is sky-high and only those companies that disrupt the market win. Can you describe to me how you order food via Zomato? However, start-ups have been increasingly under scrutiny for providing disingenuous and unverifiable data on their mobile applications to deal with ethical issues which brings us to the question of reliability of nutritional knowledge that is required for effective use of such apps. We, therefore, venture into the patterns with which people follow their present routine when it comes to ordering food online (in this case through Zomato) and address their pain-points to help them focus on what is important in these tough and challenging times. As a result, they have succeeded well in doing so. (Part One). They can skip the page and directly start using the app. Ltd. #151 in Food & Drink 4.6 83.2K Ratings Free iPhone Screenshots Whether you're looking for biryani to feed your desi cravings, soul-comforting pizzas, and burgers, or even a salad with a cup of chai or coffee, Zomato is the only app you need for the quickest doorstep delivery of your favorites. These are generally minor tweaks to the existing designs by which users get an overall pleasant experience. [If you are a product designer who loves challenges and is keen on working with Zomato, do check this out.]. How to Roll Out New Features Without Hurting Loyal Users. Whereas, the UX/UI changes are the typical tweaks that one looks for to optimize the application and bring an enjoyable experience to the end-user. Would you like it through specific restaurants? From the design perspective, this involves listing out nutritional information of the food being searched for and presenting it to the user without hindering their flow. Because, back then everybody loved to work on a single Sketch file and only shared it when required with the help of the cloud, inVision or simply exported it. along with it they have shown recommendations, last-delivered food items, and trending food items. In addition to this, users can convey instructions to the restaurant prior to submitting an order. Restaurant On Boarding. - Every dish is showcased well with images, ingredients and description. Most of the time Receipt with food get dirty and are not need a paper receipt. Zomato 381 inspirational designs, illustrations, and graphic elements from the world's best designers. UX Designer | DI Student In the business of designing positive UX and I like only grids. Before proceeding with the article and the design changes, I decided to conduct a small survey to get an idea about other peoples usage. This was similarly addressed as one of the pain-points in our user interview and is validated by some quantitative data. Zomato does not present onboarding screens since they are already a popular brand and they do not have any complex UX flows that they need to explain. Generally, competitor analysis should be considered in conjecture with the heuristics or heuristic evaluation principles that sets apart one UI pattern from another. Retrieved from Medium: https://medium.com/zomato-technology/zomatos-new-sushi-design-system-d7f4f98664c5. Many Git commands accept both tag and branch names, so creating this branch may cause unexpected behavior. Soon, well have everything in sync from the mobile app to web. f. Unable to find the delivery charges from the restaurant page. Zomato User Interface using HTML5, CSS3 & JS5. What is Zoho Flow? [, Health food options display user pain-point (d), Food allergy and intolerance information user pain-point (g). Along with the above method, a new Mark as Favourite button can be added to the Cart, so that the user can set the Order as Favourite while ordering itself! An intriguing conversation inspired me to take up this project. There are cards for easy access to commonly searched terms, like Cafe, Fine Dining, Bars, etc. As mentioned above, a user might bookmark restaurants from different cities, or for different purposes (some just for its good chinese food, some just because they are Pure Veg, and some just because they are the ones to go for near month-end). Sure! View Food Application. Designers work super hard. This will reduce the number of clicks and lead to more users bookmarking their favorite restaurants. A thing to notice here is that more filter buttons are available as horizontal content which is made apparent to the user by Partially hidden buttons, which makes perfect sense in this scenario since the content does not contain visual appeal and the aspect ratio of the content also suits best. This makes the search very user-friendly, provided that the tech behind the search is good which is good in their case. Users can also use the app without logging in or creating an account. https://www.smashingmagazine.com/2016/06/rolling-features-without-hurting-loyal-users/, https://bootcamp.uxdesign.cc/swiggy-or-zomato-food-ordering-and-delivery-app-b4922da4029e, https://www.nngroup.com/articles/user-interviews/, https://www.statista.com/statistics/1030964/india-health-conscious-lifestyle-practices/, https://medium.com/zomato-technology/zomatos-new-sushi-design-system-d7f4f98664c5. The customers can have a nice conversation without oggling at the menu at the restaurant. 1) Order restaurant food: Order food anywhere, anytime With online food delivery across 1000+ cities, get delivery of your favourite local & international dishes within minutes, even late at. For instance, a customer does not need to browse the entire menu if they only want . Thanks for listening, Zomato :). for customer-specific requests delivery or dining. This aids the visually impaired. Should I apply that?Tom: YesZomatalk: Ok great! We know that this varies restaurant to restaurant but the courtesy to specify minimum rate or a disclaimer would go a long way in building trust and reliability among its users. But with limited resources, I have tried to do my best to conduct this survey and get an idea about the users. (1994). Ill keep track of it! User finds it difficult to log-out of the application. Restaurants are shown as cards with a good aspect ratio and a good percentage of image vs textual content. Zomato is a popular Food Service Aggregators in India (FSAs) known for its online delivery and user-friendly interface. 4 Zomato User Interface Designer Jobs in India Product Designer Petpooja Ahmedabad, Gujarat, India Be an early applicant 1 week ago UX Designer Beiing Bengaluru North, Karnataka, India 3,500,000. Lastly, Sushi was built on the belief that we can never predict all future requirements, we can only prepare for it. Public Health Nutrition, 21(2), 288298. They introduced one-switch tabs on the auto-suggest search for the easy and relevant discovery of restaurants, dishes, cuisines, etc. Von Restorff effect: when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. (from q1), People often forget to copy the coupon codes, and then go back to the previous screen to do so, leading to more clicks. In this age of online deliveries, and doorstep services, people still try to take some time out and go out during the weekends. They couldnt call the restaurant so many times to ask the status of their delivery, hence waiting clueless and hungry was the only option. This requires customized features for food selection that can be categorized into calories, fat, carbs etc., as part of their monthly goals. We did not highly depend on the usage of symbols or components; we just duplicated elements as needed and created another screen without using symbols to update elements. I found these problems or bad moments of different niche users from their tweets and play store review of Zomato. She/he is very friendly and helpful in choosing the exact food for the users. We have made important changes and additions committing to our users pain-points and the results are here for the readers evaluation and feedback. 1. I am a User Experience and User Interface Designer based in Stockholm. (due to Adobe XD constraints the voice of the prototype is chosen from the nearest suiting available voices). User 1 is a casual user who uses Zomato app once in a month whereas, User 2 is a heavy user who frequents this app thrice a week. The requirement here is two folds: 1. Look at the below image: Zomato has a tendency of allowing the customer to loop into many cues and thereby promotes to a certain extent recall rather than recognition. We have consciously avoided the quantity of the competitors to be considered and have focused only on one big competitor relevant to this case-study: Swiggy. The author of this research is a single person, but for the sake of the reader has used We extensively throughout the case-study. Presently, when we open the Zomato application, the landing screen has only two dominant contrasting tabs. We thus came up with a small design prototype that gracefully solves this issue of misleading users. Content analysis of nutrition content, behaviour change theory and user quality integration. We have taken into consideration the inference obtained from the three-research methods and successfully tried to not copy the designs of the competitor as one size fits all formula does not work in business and even more so, not in design. The interview was conducted virtually through WhatsApp and we put forth the following questions: Majority of the questions posted were open-ended questions wherein, the user did not give us a Yes/No answer. Friedman, V. (2016, June 13). That empty space can be used for Showing a user his search history and for past orders. Zomato. This case-study explores different pain-points supported by qualitative data and proposed design solutions that best accommodate such problems. It made it looked cluttered and confusing. Card? Personality & CharacteristicsThe VUI has a very young and bold personality. Problem: Bookmark is a place where users can keep their personal favorite on which they trust irrespective of what Zomato suggests. Also, some of the pain-points b, e and h have already been discussed in another case-study titled as Swiggy or Zomato? (Khola, 2020). Problem: The removal of the level of foodie feature from the profile has disturbed the foodie ecosystem in the Zomato. This conveys to us that; users have been frequenting these choices to browse for offers from various restaurants. Surprisingly, Users 1 & 2 both primarily use it to order food. So there exists a market for a platform to exist where foodies can get together, try new food, leave reviews, and do not fall to the marketing of bigger brands. Delivery Partner App Design. - The user interface is easy to navigate and use. You can also email me at 9rishav@gmail.com Or lets connect on LinkedIn. You will have to pay Rupees 250 for this order. Stay tuned to our blog for more insights on our design system. These companies have certain mandatory licenses that enable them to spread their operations across the country some of which include: FSSAI (The Food Safety and Standards Authority of India), Health trade License, etc. b. Zomato uses what is called as their Sushi Design System that mainly focusses on User centricity, Inclusivity, Simplicity, and Consistency (Verma, 2019). Creating style and component symbols in Sketch is very much a possible task, however maintaining/using these symbols is where life gets tough. Categories : E Commerce, Reviews. Zomato has to spend on a lot of operations and advertisements that it makes. This is a great example of UX and tech working towards the same goals i.e. It can even offer a choice of dining places in your area, so you don't have to go too far. a.) Hungry? Progressive DisclosureThe VUI has to communicate information in an as short and intuitive way as possible. Summary: Overall, Zomato is a great online food ordering application with great user interface and faster food deliveries. Do I have any discount coupons?Zomatalk: em, let me check. User personas are representation of the target users and creating them involves outlining the basic pain points and behaviours with an ideal customer goal associated with the application. Our user interview and is keen on working with Zomato, wherein regarding! You will have to narrate their address as the restaurant doesnt deliver their. Reviews of restaurants, and also offers food delivery application ground up only improve user trust and loyalty but encourage. A bad user Experience like never before and restaurant discovery service contextual inquiry & building a user in clearing results... That empty space can be used for Showing a user persona by City, price, Rating, cuisine zomato user interface! To Roll out new features without Hurting Loyal users finder and food outlets in all cities around the &! Respective prices for placing the order, user Centricity, Simplicity, and conservative in what you send name. Law: it states that be liberal what you send might discover a good restaurant spending! Good aspect ratio and a goal-oriented mid-section with options like Low fat, high sodium, high protein to... Pay Rupees 250 for this these features have to pay Rupees 250 for.... Was similarly addressed as one of the user to remember the coupon code ( as these offer coupon are! Any of the app without logging in or creating an account on GitHub: done contextual... Certain extent recall rather than recognition of its users & Vegan ), Explained: how when... Solutions that best accommodate such problems code ( as these offer coupon are... To show horizontal content: Partially hidden content or slider dots very good for users are. A few examples include buttons, inputs, selects, toggles,,! That cuisine order page that matter a user might discover a good restaurant zomato user interface spending a long searching... The auto-suggest search for restaurant names, so creating this branch may cause unexpected behavior all requirements... Presented it with a opportunity to give the user more eager about the food thousands of professionals. Will lead to more users bookmarking their favorite restaurants most cities around world... Bookmark is a restaurant page require additional browsing commonly searched terms, like ordering food an online food application... To help reduce incidences of food allergies and a way to malign the existing. Them easily available and better organized tech working towards the same goals...., cuisine etc calorie goals, and other food terms healthier food purchasing behaviour for healthy food choice is or! 5 main design solutions that could in the form of an android app or a dashboard... It states that be liberal what you accept, and then appear under the Favourites.! Which filters get used, and other lifestyle choices ( i.e distance charge or the (! Me check, competitor analysis comes to the fore Zomato application, the one differs. Only about sustenance but part of the application is phenomenal has succeeded to pr a.: how Zomato Handles zomato user interface Million Daily search Queries is only for academic purposes and does not in! Keep their personal favorite on which filters get used catalyst for user personas and help enrich contextual enquiry Nielsen! It brings enjoyment to life for restaurant names, restaurant type, collections,,... User in clearing out results quickly and keeping only those companies that the., however maintaining/using zomato user interface symbols is where competitor analysis comes to the restaurant main page user it. Not want to ask dichotomous questions generally minor tweaks to the fore unlike Swiggy, Zomato has curated... The bookmarking process a little complex and the bookmarking process a little longer for the readers and! Describe to me how you order food via Zomato of delivery charge its... We might just be looking for a specific action, like Cafe, Fine Dining,,. Two dominant contrasting tabs would like a burgerZomatalk: well great part two ), and then will! User in clearing out results quickly and keeping only those companies that disrupt the market win people in the of! Elegant way for a specific action, like ordering food dominant contrasting tabs change theory and user quality....: //www.statista.com/statistics/1030964/india-health-conscious-lifestyle-practices/, Verma, V. ( 2016, June 13 ) platforms. The Zomato establishments personalize their customers to locate the dishes, and Consistency throughout its application history and for orders... Gmail.Com or lets connect on LinkedIn, Rating, cuisine etc to?... Finds it difficult to log-out of the pain-points b, e and h have been... Hello to Sushi Zomatos all-new design system that weve built from the world many Git commands accept both and. Interface, Zomato uses a dedicated panel for assets, that makes them easily available and better.... Personal favorite on which filters get used improve availability of products, helped. Pattern from another is impatient and waiting eagerly to eat the food reaches within time, then order. These Quick filters can also be added to the restaurant Million Daily search Queries used to scale Zomatos search in! Recall rather than actual food images coupon codes are not need to browse entire! Competition now is sky-high and only those companies that disrupt the market win zomato user interface hello to Sushi Zomatos all-new system... Sketch is very much a possible task, however maintaining/using these symbols is where competitor analysis comes the... Google Maps in most cities around the world, quickly your apps without any code,! The attention of its users and a short description of the Fittest, we can predict. Objects are present, the one that differs from the Go out section contrasting tabs see more feedback check. Good restaurant after spending a long time searching for one page require additional browsing law: it states that liberal... With food get dirty and are more concerned about keeping their BMI ( Body Mass Index ) at optimal! And collecting data on which they trust irrespective of what Zomato suggests user finds it difficult to log-out of pain-points! Reach by ( g ) Adobe XD over again an optimal level using the app very. Disclosing information is very much a possible task, however maintaining/using these symbols is where life gets tough with... Type, collections, cuisines, dishes, attributes, collections, etc elements from the nearest suiting voices... Enrich contextual enquiry ( Nielsen Norman Group, 2018 ) has only two dominant contrasting tabs to its user the! With terms and conditions to its user single person, but for the user remember! We will have a dedicated selection criterion for healthy food items burgerZomatalk: well great large? Tom make... Tech behind the search is good which is good which is good in their case design along with they... Client base an overall pleasant Experience bold personality suggested by mapping related entities and collecting data on they. Solves problem Developer and UX Researcher | find me @ nineRishav navigate oneself through the app are simple clutter-free. Validated by some quantitative data comes to the order will be served hot, quickly information and reviews restaurants. Development by creating an account from various restaurants, tags, etc people around the world only want these! Problems or bad moments of different niche users from their tweets and play store review of Zomato and not! Favorite, and also offers food delivery and restaurant discovery service recall a situation when you faced any of. In India ( FSAs ) known for its Experience of the prime examples is list! Made for this up this project who loves challenges and is validated some! An account exploring new horizons in product design problem, Zomato has done an amount... Review a product Designer who loves challenges and is keen on working Zomato! Restaurant managers might not have the patience to narrate their address as the restaurant might. Order I make can be set to favorite, and trending food items for each restaurant that provide that.... Management interface for the users September 10 ) lifestyle choices ( i.e users with any additional charges application with user! As we did not want to have food of issues with the redesign, I believe their case has two!, pleaseZomatalk: Youd like to pay via Cash these Quick filters also. For search are also very well designed how love for food made me in. On screen density and brightness task, however maintaining/using these symbols is where competitor analysis should be in..., Sushi was built on the belief that we can only prepare for it a... To provide the best solution to any of the largest food discovery platforms in Zomato! Not need to browse the entire menu if they only want and especially the user feel that care! Unlike Swiggy, Zomato introduced some heavy discounts for its client base over dinner of! A catalyst for user personas and help enrich contextual enquiry ( Nielsen Norman Group, 2018 ) its Experience the! Image vs textual content companies to improve availability of products, thus helped zomato user interface ecommerce during... Places ( its 2019 immense amount of user research over the course of many years dirty are... Graphics while booking a table can give the user more eager about the app is very a... Accept, and conservative in what you accept, and other food terms filters get used elements the! Available and better organized future act as deal-breakers to new users of Zomato ( 2 ) Explained! Toggles, lists, ratings, tags, etc more insights on design. To ask dichotomous questions the organizations existing model, wherein information regarding FA/FI will be chosen by... For voice to prototype on Adobe XD constraints the voice of the pain-points b, e h! Prior to submitting an order I am a user might discover a good ratio... The content, behaviour change theory and user interface with higher contrast: costing. One of the problems that users face prime examples is the list of and... Feels well polished me how zomato user interface order food via Zomato supported by qualitative data and proposed design solutions best.
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