You can avoid this mistake by identifying your strengths and weaknesses and hiring people who are the opposite of you. There are some basic principles for starting any successful business: Every business requires an investment up front to get off the ground. After reviewing what she was offering, and listening to people who had gotten help by using her system, I felt this was the answer. Visionaries are magnetizing, dynamic and great at building connections, while Integrators excel at managing the visionary and handling the back end of the business. President And I definitely wasnt perfect at it. Just click below on where your business is at, and well take you to the program that will serve you best. Real estate is like natural selection. The Listings Lab Guide was created as a lead magnet to explain the system I was offering to agents and why it would shift how they ran their business. If you want to learn more about how to earn an above-average income in real estate sales, check out https://leadersedgetraining.com/agent-virtual-training/. The omnipresent nurturing that we guide agents to create through our program allows them to build an audience of people who actually value them and what they have to offer. (Ive been there, and its horrible!) The GCI of your business is at least $200K/year. We use the same systems we have in place for our agents for our own marketing because it works. When you do that, you regain control of your business. I have always taught agents to never put all your eggs in one basket. Every entrepreneur has a certain amount of doubt before they launch anything. It took a lot of trial and error to bring a unique and modern approach to real estate marketing, but eventually, I figured it out. We have almost 17,000 agents in our Facebook group, The Listings Lab Method for Real Estate Agents. This helps agents create predictable, scalable lead generation engines in their business. To create automation in your own business, determine where you can: The goal here is to set up a great functioning marketing system now that feeds you in the future. This goes to show you that adopting the right strategies can propel your business, even if you are new. I fell into the cold calling trap even though social media was working for me. This particular agent understood the value of providing clients with small, unexpected gratitude gestures. He made of point of having conversations EVERY DAY with owners of luxury homes to update them on sales in their neighborhood. This is supplemented by the knowledge database of our most frequently asked questions. After I graduated from college, I didnt know what I wanted to do, so I got my license. Or youve been around for a few years, but your business is stuttering below 6 figures, and you havent figured out a way to grow your database. Lastly, we establish automated lead generation that takes the onerous task of nurturing leads and automates it (which means no phone calls unless you want to make them). Just like a first date. 35 years ago, my mom picked a nichereal estate for doctors. We use a variety of techniques content marketing, a targeted Facebook group, and paid advertising on Facebook and Instagram. We sat down with Jess Lenouvel to discuss what it takes to build a successful 7 figure real estate business. Show up for your audience by being transparent and authentic in your content. Social media headlines, and headlines in general, are one of the most important parts of content creation as a realtor. It was overwhelming but I was determined. My anxiety was high and I was seeking a better way to connect with people. So I used this (Im about to date myself here) new tool called Facebook to start creating connections with people. But I was a 22-year-old who looked 16. Thinkific is the most popular online course platform used by successful course creators interviewed on coursemethod.com. The Accelerated Agent will help you narrow in on your niche and leverage social media marketing, mainly Facebook and Instagram. But today, its a must. The Revolutionary Listings Lab Method will ATTRACT clients who love you without wasting time cold calling, door knocking, or doing open houses. Why would they limit themselves to only a narrow segment of the market? Not only did he start marketing out of the gate, but he committed to investing 15-30% of every commission check back into marketing which led to more closings. What target market will you specialize in? Yes, we have a few lead magnets, but our primary lead magnet, The Listings Lab guide, can be found here. Thats because while their colleagues were scrambling for six months to figure out how to talk to people when they couldnt knock on doors or hold open houses anymore, they already had automated follow-up systems in place. But, despite the grind and stress, your business is not meeting its potential. And since I understand the system better, I am reviewing the course again because I know I can improve it even more and make 2022 even better. We utilize a systematic formula to determine if your website is for SHOW or as we say, for "DOUGH". The real reward that came from my work and this course is how Im giving tools to thousands of other real estate agents to create the financial freedom they deserve. Imagine if I pulled it out at a party todaywould it be effective when everyone else is glued to their smartphones? I met a woman who had also just had a baby. From seeing the success of the other Listings Lab private members, Im convinced its fail-proof. Shifting from agent to CEO has become a painful struggle. Youll learn to create powerful relationships at scale, attract strangers to you as their one and only choice to list their home, and leap to 7 figures by working less. I don't run like crazy to get more clients. That led to me spitting out my spaghetti to answer the phone in the middle of a dinner date with my husband, Yves. Did $450,000 in Total revenue for 2018 and generated just north of $400,000 in just the first Quarter of 2019 alone! If so, youre in the right place. There are certain things that all 7 figure real estate businesses have in common. Its super old school, expensive, and inefficient. As his business grew, he understood he needed help. Our robust videos and worksheets help our clients create strong marketing that speaks directly to their ideal clients. People may say youve made it, but you know your business is capable of way more. I have increased my income. If you've recently learned a new sales pro-tip or discovered a new marketing tactic, don't waste too much time thinking about it before trying it out. In reality, real estate agents have a tremendous amount of value to give to their clients. Desires? Today on December 1, 2021, a year later, I can honestly say that I've had, the best year of my career. The group has gone through curated, intentional promotion. I also promote it via Instagram Stories from time to time. Students can take what they learn and apply it for years to come. The look on his face when I sat back down was my breaking point. Creating relationships at scale is something thats required in a human-to-human business. That way, you can enjoy more freedom and a better lifestyle. Some of my first sales came from agents in my market who had watched what I was doing and knew me, but many of them came from places like Florida, California, and Washington and had never heard of me or met me before they encountered me in an ad. While we help people set the foundations for scaling from six to seven figures, the biggest benefit of that is that its infinitely scalable and doesnt require doing hundreds of calls every day. 500 N. Commercial Street, Ste 502, Manchester, NH 03101. We will be covering what IS HOT right now, what is working, how to get create a sophisticated Marketing plan and get leads that other investors arent. As of March 2018, they have generated the equivalent of $300,000 in Revenue and now have a 7-Figure business. The person wasnt interested. Nunc faucibus pellentesque nunc in aliquet. And as much as I loved helping my clients, I was ready for that next new challenge and adventure. My mother was an agent, so I grew up with a million real-estate-related memories. Over the course of 12 weeks, we show real estate how to custom build an automated system that effortlessly generates an abundance of high-quality leads who are eager and excited to work with them. There are no shortcuts to success. But you cant figure out how to make it work for your business, or you dont even know where to start. Your business is like an airplane taking off. Its equally important that anyone you hire has a clear understanding of your mission, fits the company culture and is just as committed to the success of your business as you are. Hilton Cabana Miami Beach, opened in summer 2014, is a brand-new luxury Miami beachfront hotel. If its going in your funnel, our expert team of coaches and strategists are giving you feedback. How we communicate and the technology we use to do it have changed drastically. What are you saying to your leads to attract them into your world and convince them that they have something that they need your help with? Worst part? I kept seeing Jess in my newsfeed, and it stopped me in my tracks. Too many people get stuck in shiny object syndrome or perfectionism. Filled with valuable education, juicy real estate tips, and wisdom for your potential clients. When you become the big fish in a small pond, the result is magicalas people are ready to list their house, theres no other option but you. This is a human business. There is no shortage of places to go to learn strategy in our business. This review is normally a $500 value. This particular agent chose to specialize in luxury homes. That you know what will happen if they keep going as they have been and that you have a solution and the expertise to help them. Since then, though, weve greatly refined the course. And it doesnt take a lot of work. You will have to rely on traditional prospecting (phone, door knocking, open houses, community events, networking groups, etc.) He circle prospected around listings to start conversations and build his database. Create success without sacrificing freedom. Unpause your account to remove this banner. The human element of your marketing. Our content is reader supported, which means when you buy from links you click on, we may earn a commission. For all the experienced agents out there, take a page out of this rock-star rookies playbook and think about how you can up your game. The initial version of the course took about three months to build. As the real estate agent and visionary, you want to hire an integrator: someone who is systematic, methodical and will take care of the operations - like an assistant or project manager. Our four modules walk agents through creating strong messaging, creating content that converts on social media, and creating powerful marketing assets that eliminate competition and commission haggling. So why aren't you seeing results in your business? You've listened to business podcasts. Perhaps the real estate gurus have told you to door knock or cold call, but its not working, scalable, or fun. You need to choose a segment of the market to specialize in. QUICKLY SKYROCKET YOUR WHOLESALING BUSINESS TO 7-FIGURES, what would it do to your business if you could generate. You could create the most amazing content. A better, easier, more strategic path to getting more real estate listings? It wasnt even a good lead that called me back! He toured homes and open houses, studied past sales, researched historical market trends, and became a market expert who could communicate with clients at a very high level. Maybe youre new to the business and just spent $5-6K getting your license, so you dont want to spend even more money on generating leads. The suggestion that I always make is Willpower Doesnt Work by Benjamin Hardy. People theyve never heard of or who they had no idea were paying attention to their business. I'm not cutting my commission to make people happy. Thanks, Jess and your team for making this all happen. Every day that goes by that you dont get your work out there, not only are you losing out on revenue, youre also keeping your ideal clients stuck because they are looking and waiting for the solution that you have. He became a student of the neighborhoods and properties in his chosen market. And the right clients come to me. We are running a referral challenge soon to continue to grow it. It yields the lowest results and isnt infinitely scalable. Business should get easier the longer you are in it, and that happens when you take exceptional care of your clients and maintain contact after the sale. Your page? is great. Hed been creating online courses for years, so it made sense to take his recommendation, as hed tried pretty much every course platform that existed at the time. We were mid-conversation about our future and taking a vacation (a rarity at that time because I didnt have systems in place and was relying on old school marketing tactics) when my Apple watch buzzed. They have to sacrifice their personal and professional freedom to be at the beck and call of others. That lit a fire in me and I knew it was time to start The Listings Lab. We personally vet every piece of marketing along the way. The old tactics worked when there was no internet. We firmly believe that with a scalable business model and omnipresent marketing strategy, you can lay the groundwork for a 7-figure business, drive sales, and attract dream clients who will stay loyal. These kinds of results are normal for the agents who take our advice and follow the steps laid out in the program. Ultimately, Jess explains, its about hiring the right people and putting them in the right roles.. Were taught to pick a zip code and be everything to everyone. Curaytor is a real estate marketing solution that helps listing agents attract more listings. I leveraged social media both organic and paid to build my audience. I knew nobody was going to trust me with their listing if I didnt build a relationship with them first. to fill your pipeline. Donec congue, nunc vel tempor congue, enim sapien lobortis ipsum, in volutpat sem ex in ligula. Its scary to walk away from what you know for the uncertain. We started thinking about how to build the business differently. Its something that I suggest every entrepreneur read. When you become a good marketer, you no longer have to chase and eliminate the competition. Focus on your strengths and delegate your weaknesses. Social media is one of the easiest free ways to do this; it just has to be done right. Unfortunately, thats how most agents market themselves todaythey try to close the deal without building any kind of long-term connection. Theres constant evolution, and a course needs to evolve accordingly. Thats why we give our members lifetime access to the program. First, stop being all things to everyone. It is through omnipresence that you build your audience and network of people who know, like and trust you. My course has given me the gift of gratitude. - Jess Lenouvel, How RJ Holder Earned $100,000 from URBN Trader in Less Than 18 Months, How Roberto Bernal Sells His $2500 Professional Coaching Course and Then Transforms His Clients View of Life, How John Arms Founded Voyageur University to Serve the Fractional Professional. I knew that what I had to offer could change lives. There is a dedicated ads clinic for support with technology and making strategic decisions about advertising. This particular agent sold $100M in his second year by specializing. Theres an old way of doing things in real estate, originating from the available tools at the time. Thinkific is easy to navigate, cost-effective, and allows for a high degree of customization. You want to grow and scale your income to multiple 7-figures, but working more is impossible and not even desirable. December 1, 2020, I was exhausted, frustrated, and upset that my Business was running me to the ground. I'm not fighting to convince someone to use my services. In order to grow your business to 7-figures, execution is key. Let's not forget the 13 leads that came in! No one wants to be interrupted in the middle of dinner. Like the time I was shoved through a clients window as a tender 5-year-old because they locked themselves out of the house! This upscale, lifestyle, MiMo style ten-story establishment is located on famous Collins Avenue at 63rd Street. They are ahead of the curve of whats happening in marketing. Only minutes from South Beach and set within the quickly emerging sub-market known as Millionaires Row, Hilton Cabana Miami Beach is surrounded by upscale restaurants, nightlife, entertainment and shopping. Jess taught me how to do it the right way and the results are amazing. If youre like me, you probably got into real estate for 3 reasons: unlimited income, freedom, and to help people. Once I had created a system that was more leveraged and allowed people to come to me in my inbox and say hey, Im ready to work with you. You want to grow your revenue, scale your business sustainably, and hit the 6-figure mark, but you want to market in a way that feels good and not pushy or annoying. I'm back as of today. It wasn't fun anymore. It would be great if it had an integrated knowledge base for FAQs as we had to use an outside company (Document 360) for that portion of our course. I had demanding clients that I felt I had to cater to and who didn't really see my value. I knew nobody was going to trust me with their listing if I didnt build a relationship with them first. Your business is stuck. When you give them a reason to follow you the rest of the time by authentically providing value, youre always top of mind. When can we get started? no haggling on commission, no interviewing a bunch of agents, I knew I wanted to help others get this time and freedom back in the same way. I sold $300 million in real estate in my last 3 years. And it only leads to working with clients you dont like and who dont respect you. I am a Real Estate Marketing Expert and Founder and CEO of The Listings Lab. A big milestone for us was creating a physical office space for us to have live events, welcome members of our 7-Figure Agent mastermind, and provide co-working space to agents in the broader Toronto real estate community. This field is for validation purposes and should be left unchanged. We also use Slack to manage our internal team communications and Airtable to track student progress and KPIs. As a real estate agent with 13 years of experience who built a multiple 7-figure business that sold over $300 million of property in under 5 years, Jess knows exactly how to create massive wealth in real estate, and now, she wants to help you do the same. Over 5 years ago I was in a coffee shop with my daughter who was just a few month old at the time. When he had qualified buyers but no listings to sell them, he used it as an opportunity to call luxury homeowners to see if they would consider selling. The average Curaytor client closes $68M in annual sales volume because they have the tech, strategies, and support they need to attract new clients and stop chasing leads.Pricing starts at $1,275. Once youve got your systems in place and have hired the right people to help, you can get back to focusing on your marketing. Regardless of where youre at in your real estate business, you probably feel overwhelmed, burnt out, stressed, and confused. I have always taught agents to focus on their strengths and delegate their weaknesses. We recently bought our dream home well, it will be a dream once were done with the renovations. So goes the challenges of a trainer. We pre-sold the course and built as we started selling it. Were one of the least trusted professions. I grew up in a different era. We link it in most of our emails in our email sequence. But we were capped by the number of hours that our coaches could do and so our revenue growth was slow. As an industry, real estate has to do better. The old way can still work, but its draining, inefficient, and unscalableleaving you trapped and sacrificing the things you love. There are tons of websites offering advice, trainers offering courses, and coaches offering one-on-one help. Do you want to create a real estate brand that gives you unlimited income and impact? I had demanding clients that I felt I had to cater to and who didn't really see my value Berkshire Hathaway Home Services invite Jess Lenouvel. Our email list consists of 70,000 people. Thank you! Weve had several agents spend $100 in ads and theyll get their highest priced listing, no competition. Age-old advice like work your sphere of influence or ask people for referrals will help you reach initial success but if your strategy stops there, you could be leaving money on the table. But marketing isnt enough. We were pondering a move to another platform, but with hundreds of students, that wasnt viable, and we didnt feel that the user experience would be better for our members. You have no control over your schedule and youre searching for crumbs. Given that marketing changes, were constantly making updates and tweaks so our members are on the cutting edge. That you know what will happen if they keep going as they have been and that you have a solution and the expertise to help them. The world is now entirely different. Many agents come into the business without a plan. I was an agent in one of the most saturated markets for over a decade and built a 7-figure business with streamlined marketing and operations systems and only a small team. And perfectionism is just procrastination in a cuter outfit. If your business doesnt work for you, then its not working., I found myself at dinner one night knowing that I needed to make a change., I was on a date with my husband (and co-founder of The Listings Lab), Yves, the love of my life.. HOW to generate MORE leads consistently! It took me 14 weeks to get everything up and ready. I preach this every day, and it often falls on deaf ears. . Even the most experienced agents can fail in real estate if they dont innovate. Its a bold claim, but one she can confidently make. We never want our members to feel stuck or alone. You know youre capable of more but dont have the bandwidth to take on more work. They are shepherding people through purchasing and selling what is likely their biggest asset. If youre in our ecosystem, youll hear me say that we never ask you to do anything we havent done ourselves and that has been true from day one. The agents who thrive are the ones who adapt. I'm telling better stories. Youre barely keeping your head above waterits only a matter of time before something breaks. Craft relevant, value-first marketing campaigns, Analyze the results of your marketing campaigns and take the data from them to improve the next one. Would you rather chase clients with old-school marketing and stay stressed out on the hamster wheel? Your marketing should include a mix of online and offline strategies, carefully crafted to attract your intended clients. If you want more great insights like what you read above then be sure to check out our latest addition to the How To Build A Million Dollar Real Estate Business series here! Whiteboard videos have the ability to explain WHO you are & WHAT you do in a very clean, creative andpowerful way. I created a Facebook group (it started small, but its now grown to over 15,000 agents) where I provided valuable training and content to help my prospective clients, and I started booking sales calls.