For example, on Instagram, there are tools such as Instagram Polls, Question, and a Link Sticker that can be utilized on the Instagram Story Feature. And going to the spa offers a relatively easy way to get health benefits compared to the more common arduous practices of diet and exercise. Then, next time you want to introduce a new referral program or incentive, make sure that those customers who have referred somebody in the past get plenty of material advertising the new promotion. Creating ads can often be an expensive ordeal, so if you find you are investing more money than you are seeing a return, focus on other marketing methods instead. In addition to improving the appearance of the skin, spa treatments can also help improve mental and physical well-being. That is because they trust the opinions of their family and friends much more than they could an ad or a social media post. Check out the social strategies for spas that you need to take your businesss reach and influence to the next level! How do I set up an indoor flea market booth? 10 Spa Marketing Ideas to Attract Regular Customers Make booking appointments easy. Make sure you have a foolproof spa marketing strategy in place that keeps your customers loyal and helps you reach new clients. BRxFPXC 9 vc0f {x Specialty Spas will become increasingly common as the needs of different segments begin to diverge from each other. e d u / v i s i o n s)/Rect[230.8867 201.2406 401.9805 212.9594]/StructParent 5/Subtype/Link/Type/Annot>> Customers who are referred by their friends or family are far less likely to switch spas. When thinking about the target market for spa, its important to consider all of these demographics and how they change with age. If you own a spa or salon, chances are you have some sort of referral program, and if you dont, you should probably consider it. Medical spas. Keep your table clean. When it comes to cultivating an efficient spa marketing strategy, its wise to make sure you acquire as many positive customer reviews as you possibly can. @ M*r`sm+kK%iieI!\$Q[yawhpjf$?P\&F(~33 Spa treatments that are popular with this group include massages, body wraps, and facials. Then, using an automation, trigger a campaign with a special offer to entice them back and let them know you miss their business. 0000007976 00000 n
In order to get online customer review pages up and running on Google, its important that you make sure that you have a Google My Business Listing and that you also have claimed your Google Knowledge Panel. Instead, identify which types of services customers are actually interested in and only send them material that is germane to their interests. The increase in facial, body, and hair spas treatments is driving the market. endstream This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. A famous example is the Terme di Caracalla in Rome. The unorganized nature of the market is another challenge that does not allow the big players to have a strong influence on the total revenue. The Value Chain of the Spa Market includes the following core components: Download Sample:for more additional information about the Spa Market. Secondly, it allows the client to cope with painful treatments. Your marketing strategy should align with that philosophy. Resort and Hotel spas are new. Key library resources for the Spa industry. Base your customer segmentation off purchasing behavior. 0000000616 00000 n
According to Statista, the number of spa visits in the United States increased year-over-year from 2009 till 2019 with over 192 million visiting a spa in 2019 alone. Each of these segments has different needs, and specialist spas sometimes only cater to a single segment. Some salons also offer their employees benefits and paid vacations. That is why retargeting ads are so important. from 8 AM - 9 PM ET. 2, pp. The spa market is fragmented and the vendors are deployingorganic and inorganic growth strategiesto compete in the market. 331 0 obj Based on the different needs, preferences and socio-demographic characteristics of the four segments spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. 330 0 obj Includes case studies. That means no one-size-fits-all marketing. However, academics and industry professionals have not devised a structured method by which to manage spa customers. They enjoy spending time with friends and loved ones, and they like the atmosphere and services offered at spas. Privacy Policy | Cookie Policy | Terms of Use, A brief introduction to the Target Market for Spa, People of all ages looking for a sauna, swim, massage or just relaxation, Parents with young children needing activities for the kids and relaxation for themselves. When typing in this field, a list of search results will appear and be automatically updated as you type. endobj %PDF-1.7
%
e d u / v i s i o n s / v o l 8 / i s s 3 / 2)/Rect[128.1963 120.4906 354.1387 132.2094]/StructParent 6/Subtype/Link/Type/Annot>> If youre in the spa business or are about to get into it, it is important to know who your target market is and what your ideal customer looks like. NEW YORK, April 26, 2022 /PRNewswire/ --The Spa MarketShare is expected to increase by USD 22.08 billion from 2020 to 2025, atan accelerated CAGR of 6%, according to the recent market study by Technavio. %%EOF The ideal client varies depending on what type of spa you have, so its important to know your target market and tailor your services accordingly. The market segment based on benefits could include: if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-leaderboard-2','ezslot_5',195,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-leaderboard-2-0')};So, its important to know who you want your target market to be before you decide on the type of spa you want to open. SOyH~r67DPet^R3E2|-jX4N@)^2vH51,b`oYQWE#|;jB93haan,N?A6pZ;x{4#_HjI,n-1/e",8Noo6*XeQY$^wi\{RyC!"tOUPy%=WD[D#4|Cj5PuwWD7K#z#w9Q95. Massage table. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-1','ezslot_9',600,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-1-0')};When it comes to the target market for beauty, spas mainly focus on women. 0000001005 00000 n
Clear signs can be created. Furniture that has been upcycled. So, if you havent done so already, implement a refer-a-friend program. While the industry continues its explosive growth, it also grows increasingly competitive with customers becoming more demanding and savvy about the spa experience. There are things to sell at a flea market. If they have social media, go through their list of followers and scroll through the profiles. Creating a content schedule is a great way to achieve this. x 1*2pq @k Vc8g\jN @T` ^) Given the limited academic interest in the area, this study contributes to the literature by providing insights into spa-goers preferences and how those preferences can be used to segment spa-goers. Flea market shoppers like purses. You may want to look into more methods. The four main types of market segment are demographic, psychographic, behavioral and geographic. Why is a refer-a-friend program important for my spa? Its all about being smart about how you get to know your customers and then organizing them in segments so you can easily push content to the appropriate groups. When someone in your area searches for Spas near me, your business will appear on Google Search Results swell as in Google Maps. Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. 0000001762 00000 n
When segmenting spa customers based on demographics, we can put them in the following categories: Womens interest in spas and spa treatments changes with age. However, many businesses fail to maximize their usage of social media platforms. The presence of various well-established local brands also makes the geographical expansion of the global players difficult. <>/Border[0 0 0]/Contents( \n h t t p s : / / s c h o l a r w o r k s . What are the 4 types of market segmentation? The target market for spa is no longer limited to the elite and the rich. Be wary, though, that taking inspiration is one thing while blatantly copying another spas campaign or strategy is another. Keep track of how your retargeted ads are doing and how often they attracting customers back to your site. The goal is to attract people to the spa or sauna after a workout. One way to find out is to simply ask. endobj 0000002470 00000 n
Contains market research, statistics, and data sets for more that 190 countries. Once somebody leaves, youre out of sight, dont let yourself become out of mind as well. There are many different types of spa treatments available but not everyone needs every type of treatment. i=u% Moreover, why do we need to set spa with playing soft music? The global spa market is a fragmented market with no single player having a major share. To narrow your market down a bit, factor in average income level and the location. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-banner-1','ezslot_2',198,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-banner-1-0')};As the stresses of modern life continue to grow, so will this market as more and more people become aware of the benefits of spa and spa treatments. Segmenting contacts provides tons of opportunities for highly targeted marketing, which is always going to be more effective than one-size-fits-all boilerplate marketing content. Instant set-up). Additionally, offering exclusive promotions for the clients of those brands is another great spa marketing strategy of which you should take advantage. The target market for spa can also be segmented based on the occasion. There are two resort and hotel spas. These type of campaigns have a huge impact on retaining repeat customers. They lure in the potential client by making sure that an ad for your site is shown to them on other sites that they visit. Theres still plenty of material that that your entire contact-base should see, regardless of how theyve been tagged or segmented. As children get older, they may start to visit spas on their own and choose treatments like waxing and hair removal. endobj Although these are all amazing ways to showcase how awesome your business is, do not forget that social media is a great way to communicate with your audience as well. endobj One, make sure you understand the sorts of people you wish to have as customers, in other words, your target market. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-box-4','ezslot_4',192,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-box-4-0')};Spa and water-based treatments have been around since antiquity with the ancient Greeks calling it Thalassotherapy. They are typically interested in improving their appearance and in anti-aging techniques. The market is highly competitive, with small companies focusing on a single type of service to large multinational corporations that offer spa services. Owning a spa or salon means pampering your guests. It is a no-brainer nowadays to incorporate some form of social media as part of your spa marketing strategy. Promote your business with social media marketing. 77% of consumers are more likely to buy a product that is referred by a friend or family member, and 50% of people are likely to give a referral if they have a direct incentive to do so. <> Or a hotel could use its spa services to attract families looking for a relaxing holiday destination. A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. Younger children often go to spas with their parents just to enjoy the atmosphere and play in the water. 337 0 obj Again, with ActiveCampaign this is something you can automate, so if somebody books three or more visits a month, you can tag them accordingly, and the same goes for less frequent salon-goers. By tracking the last time a customer visited your spa or salon, you can make sure to stay in touch so that they dont forget about you. Find out what your community of patrons want and market directly to those preferences. SEO Design Chicago 3580 W. Belden, Chicago, IL 60647. Spas are sprouting all over to cater to different segments of society. If you are looking to improve your marketing tactics for your beauty salon or day spa business, youre in the right place! Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. There are four categories for day spas. What Are Some of the Best Conversion Operation Tools to Use? When it comes to service-based businesses like spas, referred customers are often to be more loyal than a typical customer. When it comes to social strategies for spas, you also want to make sure that you are consistently pushing out fun and interactive content on your social media platforms that speak to your audiences interests. MOT stamp duty is based on the government valuation if it is different from the SPA price whichever is higher. If a potential client browsed the various different massage services of your spa, your targeted ad could give her a small discount on her next massage. The beauty and spa industry is saturated with competitors and its important to differentiate yourself as best as you can! Spas also offer body treatments, which include aqua therapy, body wraps, body polishes, and Vichy showers. 0000000016 00000 n
345 0 obj If you are unfamiliar with the term retargeting ads, they are ads that are shown to people who have visited your site before. Furthermore, the target market of men going to spas will also increase as more and more men begin to realize the benefits of spa treatments which have traditionally only been appreciated by women. xref Consider using a rack for clothing. Find data on consumer market sizes, consumer expenditures, population characteristics, national characteristics, and more. More often than not, site viewers do not convert into customers on the first site visit. It says chiefly: this is a soothing place of comfort. Men under the age of 40 are also more likely to go to a spa for relaxation and an easier way to get fit. The target market for the spa industry is primarily women 15 to 65 years of age. Offer regular free self-care content on your blog. There are differences between spas. Massages, pedicures, and facials are some of the most popular treatments for this group. 0000003260 00000 n
0000002232 00000 n
Please enter a valid email address to continue. In the modern era, spas are experiencing a new revival where the target market for spas includes men, women and children of all ages. Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. The target market for the spa industry is primarily women 15 to 65 years of age. On the surface it may seem like a real pain, but making sure each one of your contacts receives only the content and material that applies to them is easier than you may think. Aspira Spa, Cal-a-Vie Health Spa, Gaia Retreat & Spa, Hand & Stone Franchise Corp., HOT SPRINGS RESORT & SPA, Kempinski Hotels SA, Lanserhof GmbH, Marriott International Inc., MESPEFranchisingLLC, and Rancho La Puerta Inc. Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period.