Also, it is possible to analyze customer behavior by using these given web analytics tools. However, what I like even more is that Crazyegg also allows clients to run A/B tests which help them to improve the design of their websites and the overall customer experience. Up to 5,000 recordings can be made and their shelf life is 2 years. When you purchase via links on our site The heatmap feature needs to be improved. With the web analytics software, you can track a wide variety of things, such as where on the page your visitors are clicking, how far they are scrolling, how long theyre staying on the website, and more. The UI might be complex at first if you are new to website analytics tools. After that, they can opt for a paid plan. However, OWA can also monitor each visitors click-stream, and provide heatmaps. This includes referral sites, page views, and unique visitors. If youre an online store owner, you can use Kissmetrics insights to optimize your sales funnel, and convert casual visitors into loyal customers. The Standard plan has everything the Basic plan offers and more. Tracking allowed for up to 10 websites with up to 30,000 total daily visits. Finteza delivers an all-in-one web-traffic analytics solution that helps businesses obtain a better understanding of user behavior and manage advertising campaigns more efficiently. You will have a limited number of features at your disposal, and the data is stored for only a year. Kissmetrics is particularly well-suited to the world of ecommerce. This focus on individual visitors extends to other key metrics, as the Clicky dashboard displays information about each person who visits your site. By tracking and analyzing their engagement and behavior, you can improve your website for your target audience. Through Chartbeats dashboards, reporting systems, headline testing, and other optimization tools, publishing organizations have managed to gauge their business value and learn what kind of written and video content keeps readers interested. SimilarWeb utilizes multiple methodologies in its approach to data analysis and collection to provide users with a better understanding of their customers. This plan encompasses premium features, plus heatmaps and uptime monitoring. Whether or not your visitors come back to your website. However, you can request more information directly from the company, or sign up for a 21-day free trial. Plus, if youre concerned about privacy, you can use OWA while retaining full control over your data, since this analytics platform doesnt share any of its information with third parties. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan. SimilarWeb offers a free plan which gives you the chance to test the service before switching to the paid version and getting even more out of the platform. The most basic program starts at $99 a month for 20,000 page views daily. Pricing: Has a free-forever plan with limited access. You can then try to recreate the events that triggered this increased interest. Last but not least is the fact that Finteza does not do data sampling, so all of the results you get are accurate and have been processed. With artificial intelligence processing your data, you will get information about which users are most likely to convert in their upcoming sessions. The Pro plan brings 5 million actions per month, 24 months of data retention, premium support, and advanced premium analytics tools. However, if you want more, you should select one of the paid plans. With the right data from their users, small businesses can make the necessary changes to their products, which is often exactly what they need to transform from a small business to a large enterprise. Matomos pricing isnt publicly available. SimilarWeb allows you to analyze your website's traffic and revenue. Up to 1,000 recordings can be made and these are stored for 2 years. Matomo is a website analytics tool currently present in over 190 countries and with over 1 million active users. This gives you maximum flexibility. This level of functionality is typically only found in dedicated heatmap tools, rather than broader analytics platforms. With so many web analytics software solutions out there, it is undeniably difficult to choose which one would be best for your business. Pricing: Free plan is available with limited access. Automatically puts a yearly subscription. For example, if you want to closely monitor the customer journey, features such as heatmaps and virtual session recordings may prove essential. With Google Analytics, you can get a detailed analysis of all data and reports, track your social media sites and applications, as well as learn what your visitors are doing at all times while on your site, just to name a few things. You can use this tool to segment your visitors and analyze funnels, revenue, and retention. Monitoring history data might be complex and limited. These analytics show where your visitors came from how much time they spent on specific pages of your site. Of course, attracting visitors to your site is only half the battle. This plan provides features such as life cycle analysis, unlimited user activity timelines, and segmentation based on user actions. The tool also helps identify and correct any weaknesses so that visitors can be turned into loyal customers. Font size can be increased since some parts of the data become a bit hard to read. All eCommerce store owners know the importance of analytics in planning business moves and making sure that their customers get the experience they desire, which will make them come back and buy again. The free plan is jam-packed with useful features that cover everything from data analysis, reporting, data collection and management, integrations, and more. Google Analytics is the biggest platform in the world of web analytics and it has plenty of features to offer. It protects your customers' privacy and analyzes their behavior as well. With web analytics tools, eCommerce businesses get a deep understanding of how their customers found out about the store, who or what led them there, and what ultimately enticed them to complete the purchase. Chartbeat is a platform designed for publishers and similar organizations to track reader engagement. Are you interested in finding out if your website is generating enough customer conversions and how your business fares against the competition? Website analytics tools are helpful because you can get informed about your visitors. Analyzing your website is a crucial step that you should not ignore. In this article, well discuss the best website analytics tools that marketers and Contract Research Organizations (CROs) can use to improve sales, conversions, and engagement. The paid plan for website and application analytics is $25 per month, and it comes with a built-in bot detector, 15 types of audience reports, and event-based sales funnels. SimilarWebs platform gives clients the opportunity to see the current trends in the industry and what strategies can be employed to boost overall success and revenue. These recorded sessions can be particularly useful for understanding why visitors are performing certain actions on your website. This means that Google analyzes a subset of all data in order to draw conclusions regarding the larger data set. To analyze and optimize the customer experience, Woopra offers a suite of integrations, with over 50 different platforms such as Salesforce, Zendesk, and many others. Analytics tools let you know the location and IP address of your visitors, how they got there, how much time they spent on the site, where they went afterward, and more. Pro plan users also receive priority support. Enterprises that want the complete version of the platform can enjoy unlimited results per metric, up to 28 months of mobile app data, access to global and country-specific data, keyword analysis, and much more. The Plus plan allows users to track activities on an unlimited number of sites with up to 150,000 page views per month. Once you have access to visitor data, you can make these goals measurable by setting Key Performance Indicators (KPIs) and benchmarks. Ask away in the comments section below! It allows you to analyze your website's activity and your audience's engagement. It is customizable if you want to focus on specific data. You also need to find the right balance between the price tag of the product and the features it offers. The complete website analytics package from Matomo provides its users with custom reporting, event tracking, and a set of other tools that lead to better conversion rates, such as heatmaps, funnel analysis, session recording, A/B testing, and much more. Statcounter offers real-time website analytics and statistics. Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. You can do your website's A/B testing easily. If youre in a position to invest in an analytics platform, its important to get this decision right. Price is set according to individual demands. For example, you can use Google Analytics to identify a page thats underperforming, such as a landing page thats driving very few conversions. No one wants to go through the process of implementation of a software tool only to realize that it is not good enough and that it does not satisfy the needs of your business. Customer support and documentation need to be improved. In particular, you can use this tool to map out the paths and actions that visitors perform before officially becoming conversions. Stay up to date with a roundup of Elementor's best web creation tips, tricks, and more! Kissmetrics is a customer engagement automation platform that provides detailed behavioral analytics. Up to 500 recordings can be made, and they are stored for a year. Your email address will not be published. You can check your competitor's statistics and decide how to optimize your website for your target audience. Unlike other analytics platforms, Hotjar is designed to be used alongside Google Analytics. Ill also explain how to choose the best web analytics tool for your online business. By using this tool, you can reach out to real-time data of your visitors and analyze their certain behaviors. Here's the list of the top 15 website analytics tools with their pros and cons, pricing details and features. Absolutely. There is no limit to the number of A/B tests and edits the users can make. Reporting feature is detailed with session replays and data segmentation features. Crazy Egg is a website optimization tool that can help you monitor and analyze your conversion rates. You can examine the effectiveness of your campaign, which content gets the most views and so many details of visitor behaviors. Mixpanel offers a free plan and several paid ones, depending on what type of business you run and what your needs are. Web analytics can provide you with the data you need to drive your business towards success. It will help you decide when choosing a website analytics tool for your site. You can measure the impacts of headlines. This includes real-time analytics, conversion tracking, customer journey analysis, data visualization, and segmentation. This information becomes especially crucial when you are looking to improve these individual areas of your website or your website as a whole. However, with countless analytics solutions on the market, its important to choose the right one for your specific website. Agencies and consultants are offered a specific plan with the most advanced options and tools. Alternatively, you might opt for a tool geared towards specific roles (for example, Crazy Egg is popular among UX designers). With multiple reports dashboards, it is easy to aggregate the metrics and use that knowledge when making your next business decision. Hotjar does not impose limits on how many people on your team can have access to the platform. Plenty of web analytics software solutions are designed for desktop users only, putting companies that focus on mobile devices in a tough spot. Gives real-time analytics with cross-platform tracking. Integrates with other related platforms properly. Metrics such as the number of pages visited, bounce rate, and average session duration can all indicate whether your website is successfully holding the visitors interest. Through visual reports, individual session recordings, and other tools, Crazyegg brings you valuable insights that will help with the optimization of your site. It also includes a 30-day money-back guarantee and a 15-day free trial. All in real-time. Whether it is the growth of your business through marketing solutions, or getting more knowledge about your competition and the industry at large so that you can make the best strategic decisions, or simply improving your sales, SimilarWeb has a solution for you. This makes it a popular choice for online store owners. For example, if a blog post generated a significant buzz, you might try creating similar content around the same topic. It shows what people are looking for on your website specifically. The first thing that you need to sort out is what exactly you want to track. Flexibility on different tasks is functional. A bit complex at the beginning and the documentations are deficient. So choose which one is best for your business and start using them to analyze! Heres my list of the top 10 most popular web analytics tools that companies worldwide rely on to generate valuable intel about the performance of their website and business. Statcounter allows website owners to track their entire customer journey from the moment they land on their websites in a live feed. However, these tools are essential for boosting conversion rates and improving user experience. Heap helps you see your visitors' struggles. It promises to improve your sites UX by providing heatmap analysis, conversion funnel analytics, and virtual session recording. By using these details, OWA can provide a deep insight into how visitors are interacting with your pages. It might be hard to use at first for beginners. Google Analytics employs sophisticated machine learning that helps users in multiple ways. Finteza helps websites tackle some of the biggest issues in web traffic analysis. It provides a wide range of tools that you can use to evaluate and improve your websites on-page, off-page, and technical SEO. Sergei Davidov is a content creator at Elementor. However, its particularly important to cross-reference the feature set with your own business objectives. By entering your email, you agree to our Terms of Service and Privacy Policy. Adobe doesnt publish its pricing information. Also, SimilarWebs website analytics tools gauge the effectiveness of the competitions customer acquisition so that you can make the necessary comparisons and see what practices can be implemented in your business and where further improvements can be made. To set up Google Analytics, you need to register a free account first, then select the website or app you want to track, choose the filters you want to apply to the data collected, and ultimately add the tracking code to your website so that you can start tracking. With such a detailed collection of data, your marketing, analytics, UX, and CRO teams can make the necessary changes to improve UX and conversions. It starts from $19 per month. There are three different plans you can choose with Woopra and each plan comes with a series of distinct features. It allows you to monitor your competitors' statistics as well. However, it isnt ideal for all use cases. Customizations on the dashboard are limited. Demographic details of visitors can be beneficial for improving your website accordingly. Matomo even comes with dedicated ecommerce reporting features that enable you to identify the specific actions and traffic sources that result in successful sales. Elementor serves web professionals, including developers, designers and marketers, and boasts a new website created every 10 seconds on its platform. Google Analytics is the best tool for turning data insights into action. This can help you identify trends that lead to successful conversions. Lets get started! Chartbeat gives comprehensive analysis and reports of contents in a website. Most web analytics platforms track the amount of traffic your website receives. Get articles and insights from our weekly newsletter. Google Analytics is one of the most popular web analytics tools. It takes time to set it up. With the help of reports such as revenue breakdown, funnels, and many others, store owners learn about successful orders, which products are selling the fastest, and more. Thanks to these details, you can understand which content is popular. Ethical web analytics, good for 30 websites, 30 team members, and 24 months of raw data retention. Web analytics tools are designed to track, measure, and report on your website activity. The rule of thumb is that the best analytics software is the one with the most features. The Plus plan is perfect for low-traffic sites and businesses that are in their early stages of development. Amplitude is particularly useful for product managers who are looking to improve retention rates by understanding the customer journey. When choosing a web analytics platform, there are many factors to consider. Amplitude 's analytics feature helps you understand your visitors. Your email address will not be published. Crazy Egg also offers funnel analysis and A/B testing. You can explore behavioral data by analyzing your most-used features and customer profile. His favorite topics are gadgets, advances in science, new apps and software solutions. You can use this tool to see how visitors are interacting with your content, including tracking their cursors and logging the areas where they click. Once youve collected this data, you can use Adobe Analytics to segment your visitors into groups, and then compare their behaviors. We have compiled the 15 best website analytics tools you can use in 2022 to better your website. Some web analytics platforms use powerful automation technologies, like machine learning, predictive algorithms, and email automation. A seven-day free trial is also available. Marketers can also use Amplitude to run A/B tests and create targeted campaigns. There are three different plans on offer at Chartbeat: Basic, Plus, and Premium. Understanding how users interact with your website provides invaluable insights and data that help you to improve the user experience and maximize conversions and optimize your content. The SEMrush dashboard contains tools that you can use to spy on your competitors. Also, all of their features work perfectly on desktop and mobile. The Growth plan offers everything included in the Free plan and more. Hotjar also uses polls, surveys, and other methods of getting valuable feedback from users. The Free plan gives unrestricted access to all analytics for 1,000 tracked users and stores data for 90 days. The Pro plan is perfect for larger enterprises that want to track traffic on all of their sites with up to 500,000 page views per month. You can analyze the effects of your content and CTA phrases. The free plan lets you collect data on a site with up to 2,000 page views a day. There is a 21-day free trial period for every newly-registered user, so you can test Matomo before opting for the paid plan. Clicky is a web analytics platform that has been around for over 13 years, helping websites and business owners monitor online action at any given moment. Chartbeat is a suite of publisher content analysis software. Customer profile and where they come from. The UI needs to be improved and documentation should be more understandable. Mixpanel is focused on individual users and is an event-based model that connects interaction to a particular user so that you can target them with appropriate messages to boost engagement with the site. Amplitude is a product intelligence platform that focuses on tracking User Experience (UX) and user behaviors. However, you can request a Chartbeat demo from the companys website. Some tests need advanced implementation and can be hard to use. Then again, if you are not exactly sure what web analytics software does, there is no reason to worry because I am going to tell you all that you need to know. It also provides segmentation that personalizes each visitor's experiences. Google Analytics offers a free plan which is perfect for small and medium enterprises. Also, you can have knowledge of user behavior with click tracking and mouse movement details. Does not have a lot of integration options. If your site experiences a spike in traffic, its always worth exploring whats caused the uptick. Setting up heat mapping and analyzing is very easy to use for beginners. All the content and ads in the world won't do you any good if you're not tracking how your site performs. It is easy to set up and use with a simple UI. To help you find your perfect fit, here are our top six paid web analytics tools. As a website owner, chances are you have some clear goals in mind. Constant updates might make users confused at first. Gives multi-product analytics and user-level insights. By entering your email, you agree to ourTerms & Conditions and Privacy Policy. The basic plan has the standard features, like the heads-up display, real-time and dashboard reports, but lacks the special features like advanced queries and headline testing. Gives custom reports with detailed information. By using Mixpanel, you can analyze how people behave on your website. The good thing is that all new users automatically get a free 21-day trial of premium features that they can use on up to 3 websites, as well as up to 1 million visits on all sites. This can help you sell more to your existing customers, and increase your Customer Lifetime Value (CLV). This gives you the best possible chance of achieving your goals. This plan lets you self-host Matomo analytics for free with paid additional premium features. This can help you understand why this page is underperforming, and take steps to rectify the problem. Now that you have a general idea about the different web analytics software solutions and their features, you are probably wondering which one is truly the best. You can also use formulas to combine metrics, which can be useful for measuring percentiles, rolling averages, and trendlines. Website analytics tools can help you maximize the potential of your business and learn all about the habits, expectations, and needs of your customers. You can then use your web analytics platform to track visitor activity and determine if your website is meeting those standards. Chartbeats pricing isnt publicly available. One of the biggest selling points of Matomo is that not only is it a feature-rich platform but also the fact that Matomo allows the user to have 100% data control and full ownership and protection of all sensitive data. These tools are particularly valuable for researching the keywords that your competitors are using in their advertisements, organic and paid searches, and linking strategies. Google Analytics is a free platform available for all and offers multiple tools, such as data import, URL builders, multiple integration options, and more. It might not be suitable if you want to try it out first. From its reach and engagement to its load times and bounce rates, website analytics tools offer data that you can use to improve your site's performance. This is an open source solution that you can host on your own server or WordPress installation. Clicky is the best tool for monitoring web traffic in real-time. With this plan, you receive an unlimited number of A/B tests. Pricing: Contact sales for pricing information. Finteza is a cloud-based analytics solution that provides advanced web traffic analytics in real-time. Amplitude is free for up to ten million actions per month. It might be a bit hard to use in the beginning if you are new to using analytics tools. It has custom event and standard event tracking options. Your website is a deep well of information with data spanning from traffic, to on-page behavior, traffic sources, and more. There are many paid and free website analytics tools available in the market. Pricing: Has different plans for business models and needs. Also, Matomo is a user-friendly tool offering many customization options that allow you to adjust the functions of the platform to the needs of your business. When exploring the available analytics platforms, we recommend keeping your business objectives firmly in mind. Clicky is free for up to 3,000 page views for a single website. Pricing: Has a free plan that provides basic features with limited access. This powerful multichannel analytics tool collects data from a range of sources, including the web, voice, and IoT (Internet of Things). Each plan has unique features, so customers can select the one that best suits their enterprise. The Basic plan includes tracking data on sites with up to 30,000 page views a month, and 100 recordings. Hotjar is free for up to 2,000 page views per day. we may earn a commission. Pricing: Has customizable pricing plans. There might be specific features and services you are looking for. You can also use heatmaps by visitor, page, or segment in real-time. At FSG we believe that anyone can succeed online with the right toolset. This plan allows you to select any number of options and tools Crazyegg has on offer. A thorough analysis of your websites performance can help you find problems and weak spots to fix and eliminate. Googles analytics platform is strongly focused on Search Engine Optimization (SEO) and Google Ad performance. Mobile device analysis feature is helpful to learn about the mobile experience of your website. Web analytics software monitors how visitors interact with your website. Smart Goals will help you to organize bids, ads, and your website to ensure maximum conversion. Analyses data according to Adobe clouds and offers comprehensive information. However, you can request a free demo of Adobe Analytics directly from the website. Chartbeat allows companies to establish a network of loyal customers with the help of real-time as well as historical analysis of data coming from multiple platforms. You can track traffic on an unlimited number of sites with up to 75,000 page views per month.