Agent Provocateur is laying down the foundation for everyday intimates. As women, were on the go all the time, Shotton said. 1998-2022 The Fashion Model Directory FMD. Discover CHLO Fast Girl Capsule Collection, Why CBD Is Emerging as a Health and Wellness Trend, Xiao Wen Ju is the Cover Star of VOGUE China August 2022 Issue, CHARLES & KEITH Collaborates With Coco Capitn, Fresh Attitude: SALVATORE FERRAGAMO Fall Winter 2022.23 Collection, Discover ALEXANDER WANG 2022 Bodywear Collection, A Remedy: Discover MIU MIU Jewelry 2022 Collection, Colors, Shapes and Sizes: Discover DIESEL 1DR Bag, Milano Fashion Week Womens Spring Summer 2023 Schedule, Tsubasa Honda Covers Vogue Japan September 2022 Issue, DESIGN SCENE ISSUE 035: SIGN OF THE TIMES. Louis Vuitton launches its first Unisex Sneaker, Ruslan Baginskiy opens first Paris Pop-Up Store, Three Perfect Pearl Drop Earrings Styles for the Summer, 2006 Agent Provocateur Eau Emotionelle (W). The Victorias Secret girls might have the hegemony over gloss and glamour, but Agent Provocateurs women take the prize for pure unabashed sex appeal. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Following Corr and Rees' 2007 divorce, the private equity house 3i bought Agent Provocateur for 60m. Alice Dellal starred in an Agent Provocateur campaign along with Helena Christenson. Update your intimates drawer with these new empowering styles. Featuring 10 iconic women in their sensual element. 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From Kylie Minogues infamous ride on the bucking bronco to Rosie Huntington-Whiteleys supercharged Valentines message (men, take note), ELLE cover girls have shed their clothes and their inhibitions for the UKs sexiest label, to glorious effect. Peaches Geldof models for Agent Provocateur. When we first launched the brand, we were rebelling against everyday lingerie. Millions of high-quality images, video, and music options are waiting for you. You can buy everyday lingerie [from other brands], but a lot out there makes you feel frumpy. That evolution is illustrated in Agent Provocateurs latest campaign. Josephine de la Baume in her Agent Provocateur outfit. Mylene Jampanoi stars in Agent Provocateur's Spring Summer 12 campaign. Photographed by Charlotte Wales, it includes models of all shapes, sizes and ethnicities, such as Alva Claire, Effy Kaethner, Leila Nda, Nohemi Hermosillo and Chin Chin Hsu. Play to win. All rights reserved. The British lingerie retailer Agent Provocateur was started in 1994 by Joseph Corr, son of Vivienne Westwood, and his now ex-wife Serena Rees. Must-have lingerie pieces dressed in seasonal colorways and prints. In the wake of the takeover, the brand spread into 13 countries, with more than 30 stores. Sign up for WWD news straight to your inbox every day. Heres How 5 Fashion and Beauty Brands Owned by People of Color Are Dealing WithInflation. The Getty Images design is a trademark of Getty Images. 2022 Fairchild Publishing, LLC. As they were unable to locate enough of what they liked, they made the decision to found their very own brand. The British-based lingerie brand, known for its sexy underpinnings, is launching its spring 2021 collection today, called All Hours, focusing on bras and underwear that can be worn, fittingly, at all hours of the day. People think Agent Provocateur is just for the bedroom, Sarah Shotton, creative director of Agent Provocateur, told WWD. Daisy Lowe walked the catwalk for Agent Provocateur at Dolce nightclub in London. With Agent Provocateur, were able to be hyper real and offer a little escapism. Their first store was launched that year in London's Soho district, on Broadwick Street in 1994. Showcasing classic cuts in crystal detailing and luscious lace. Rosie Huntington-Whiteley dominates in her Agent Provocateur campaign video. Monica Cruz at the 'To Rome With Love' premier in Rome. HYPEBAE is a registered trademark of Hypebeast Hong Kong Ltd. Boards are the best place to save images and video clips. And, we were limiting ourselves because of our sizing, Ryan said. But in the future, the company plans to chase more wholesale opportunities, Ryan said. Thats another opportunity for us to expand to other women who may not shop with us right now, she said. #WePlayToWin. Dita von Teese steams up the room modelling for Agent Provocateur. ELLE Edit: 21 Of The Best Eyeshadow Palettes, 50 Of The Most Chic Online Vintage Stores, Just A Super Useful Guide To Balancing Oily Skin, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. We saw the new collection as an opportunity to dress her for every moment of her life.. But dont call the collection basic. In charge of creative direction was Sarah Shotton, with styling from Charlotte Collet, and casting direction by Rosie Vogel. Were celebrating all those situations; were celebrating femininity and making all women feel good.. We wanted to offer a range that takes her from breakfast to the boardroom and beyond. The pieces are still distinctly Agent Provocateur, with high-cut leg lines, plunging necklines, a combination of sheer and shiny fabrics (including leopard prints) and lots of lace. At the luxury level, customers were asking for more from us. Treat that special someone (or yourself) on the day of love. See Rosie Huntington-Whiteley's cover video, See all the looks from the Victoria's Secret fashion show to compare and contrast. The pairs initial objective was to offer the finest lingerie from across the globe. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Most pieces are machine washable and come in cup sizes 32A to 38G for bras and 1 through 7 for underwear, up from previous sizes that only extended to an F cup and 1 through 4 in bottoms. Kylie had two feet firmly on the ground in this black sequined dress at the Holy Motors premier in London. Stay updated on the latest news with our carefully curated newsletters, Agent Provocateur's Summer Collection Is Giving Femme Fatale, Agent Provocateur Rewrites the Rules With "Hot Desking" SS22 Collection, The 10 Best Lingerie Sets To Wear This Valentine's Day, The Ultimate 2022 Valentine's Day Gift Guide, The Best Valentine's Day Gifts for Sexual Wellness, Drive Your Partner Wild With Agent Provocateur's Valentine's Day Lingerie, Agent Provocateur Debuts Its First Sex Toy Collection, Agent Provocateur Drops a Cheeky Holiday 2021 Campaign, Agent Provocateur Lenses Its FW21 Campaign at a Glamorous Manor, Agent Provocateur's "Super Natural" Campaign Transports You to Another Realm. 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Paz de la Huerta plays it dark and steamy in Agent Provocateur's autumn campaign. As the news is released today that the luxury label is to create its first diffusion line (available from August 2013), in collaboration with sisters of sultriness Penelope and Monica Cruz, we look back on some of Agent Provocateurs most smouldering cover girls. Celebrate the day of love with these personal gift ideas. Find the fire that drives you, and let it push you harder, faster, stronger. Comprised of six designs that cater to different sexual preferences. Collect, curate and comment on your files. The couples aim was to sell high-end lingerie. Kylie Minogue famously rode a bucking bronko in her Agent Provocateur campaign ad. Sometimes you cant wear a lace bra under your work clothes. 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Video: Do These Outrageous Celebrity Fashion Looks Hold Up? The brand was all about flash and showing off [whats underneath]. We earn a commission for products purchased through some links in this article. Grow your brand authentically by sharing brand content with the internets creators. Select Agent Provocateur pieces are also available at Net-a-porter, Zalando, Selfridges, Neiman Marcus and Harrods in London. The British-based lingerie brand, known for its sexy underpinnings, is launching a collection of everyday innerwear. But its been more than 20 years on since that time and were evolving., The All Hours collection, which ranges in price from 75 pounds, or around $100, to $340, can be found in Agent Provocateur stores and at agentprovocateur.com. All Rights Reserved. We wanted to create some basics that can make you look great, because if you can wear really good lingerie it can have a good effect on your mood. The women are seen in their Agent Provocateur underwear doing everyday things, like walking the dog, grocery shopping or while on the job. The company is presently run by chief executive Garry Hogarth. Rees had grown tired of seeing women wear dull underwear and had the idea to found a lingerie shop packed with bright and trendy undergarments. All Rights Reserved. Netflixs PERSUASION Starring Dakota Johnson Is Out Tomorrow! 2022 Hypebeast Limited. Rees and Corr crafted a strict confidentiality agreement in order to protect their clients. A Cultural Hallmark and Non-Profit Research Project for the fashion industry and science. Since the start of the pandemic, the majority of the firms business has shifted from its own stores to its e-commerce business, with wholesale representing an even smaller portion of revenues. A central authority for the fashion and luxury industry. DSCENE is curated as a daily fashion, design & lifestyle destination. Revealing intimates offered in hues of pink, red and black. Monica Cruz vamps it up in the Autumn Winter 12 Agent Provocateur campaign. Organize, control, distribute and measure all of your digital content. This season, Agent Provocateur celebrates the superhuman force of the female. Its sexy, but theres also comfort.. WWD and Women's Wear Daily are part of Penske Media Corporation. Paz de la Huerta attends the Tribeca Ball, New York. The cost of expansion led to the companys profits dropping 18pc to 2.2m by March 2008. Alice Dellal relaxing in her normal clothes, Paris. Most pieces are machine washable and come in cup sizes 32A to 38G for bras and 1 through 7 for under, wear, up from previous sizes that only extended to an F cup an, This is totally new for Agent Provocateur, said Shotton, referring to the brand that was born in. Experience our new, interactive way to find visual insights that matter. Stay updated on the latest news with our carefully curated newsletters. When we first launched the brand, we were rebelling against everyday lingerie. This is totally new for Agent Provocateur, said Shotton, referring to the brand that was born in Londons Soho in 1994. We realized that some of our customers were only wearing Agent Provocateur for special occasions. Get the best stories straight into your inbox! Four incredible athletes star, exploring how ambition transforms in body and mind. Tap into Getty Images' global scale, data-driven insights, and network of more than 340,000 creators to create content exclusively for your brand. 2022 Getty Images. Dita von Teese looking more demure in a grey dress suit. Get all the top news stories and alerts straight to your inbox. Access the best of Getty Images and iStock with our simple subscription plan. Michelle Ryan, chief executive officer of, added that the intimates firm isnt getting a complete makeover it will still offer a variety of suggestive, but rather, the brand is widening its reach with, We realized that some of our customers were only wearing, Agent Provocateur for special occasions. Michelle Ryan, chief executive officer of Agent Provocateur, added that the intimates firm isnt getting a complete makeover it will still offer a variety of suggestive lingerie but rather, the brand is widening its reach with innerwear basics and expanded sizes. 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At the, an opportunity to dress her for every moment of her life., The 60-piece All Hours collection includes five su, bcollections the Paige, Lucky, Brigette, Ginah and Leni each in multiple tops and bottom styles, a mix of padded push-up, Heat-bonded fabrics, invisible seams, stretch lace, moulded cups and cushioned, hook-and-eye fastenings are just some of the techniques used to sculpt and shape a womans body to her liking while remaining comfortable and hiding the unmentionables under her clothes, Shotton said. Mylene Jampanoi at an Alberta Ferretti event in Milan. But we have more to offer.. HYPEBAE is a registered trademark of 101 Media Lab Ltd, in the U.S. and Hong Kong. British lingerie brand Agent Provocateur enlists four amazing athletes gymnast Georgia-Mae Fenton, hurdler Queen Harrison-Claye, pole vaulter Alysha Newman, and rock climber Sasha DiGiulian to star in their Spring Summer 2020 Play To Win campaign lensed by fashion photographer Charlotte Wales. But its been more than 20 years on since that time and were evolving.. Get the latest news in women's streetwear, fashion and more. Daisy Lowe in a less provocative white strapless dress. By subscribing to our newsletter you agree to DESIGN SCENE's Terms of service. Since 1998. The celebrity community has been warmly receptive to the brand since its inception and as a result the company uses celebrity models for the majority of its advertising campaigns. The All Hours collection, which ranges in price from 75 pounds, or around $100, to $340, can be found in Agent Provocateur stores and at agentprovocateur.com. Feel and look sexy in these picks from Savage X Fenty, Agent Provocateur and more. 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And, we were limiting ourselves because of our sizing, Ryan said. Video: Can Fashion Influencers Be Sustainable? The 60-piece All Hours collection includes five subcollections the Paige, Lucky, Brigette, Ginah and Leni each in multiple tops and bottom styles, a mix of padded push-up bras, bralettes, bikini bottoms, thongs, backless panties, garter belts and a bodysuit in a variety of colorways. Heat-bonded fabrics, invisible seams, stretch lace, moulded cups and cushioned hook-and-eye fastenings are just some of the techniques used to sculpt and shape a womans body to her liking while remaining comfortable and hiding the unmentionables under her clothes, Shotton said.