Required fields are marked *. About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Purchased Price: $3.49 (on sale, originally $4.79) "It goes to show how learning to own your ridges can change your life, and I believe it's so important for future generations to understand and embrace what makes them different.". PLANO, Texas, Jan. 31, 2022 /PRNewswire/ --In the next chapter of their multi-year partnership, Ruffles, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin' Hot family: Ruffles Flamin' Hot Cheddar & Sour Cream Flavored Potato Chips. Luckily Frito-Lay began to add the seasoning to other munchies, and I could finally join my friends in doling out some bright red high fives. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Like other Flamin Hot snacks Ive tried, the spice level disarmed me by being minimal at first but then building after a serving or two. Even then, these chips never noticeably burned my mouth or stomach, and I only realized they were getting to me once my nose started to run. Cheese and sour cream have long been standard accompaniments for spicy foods, and the pairing made just as much sense on these chips. pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Others may wish these Ruffles were more picante, but I feel like they had the right amount of heat to allow one to eat them by the handful without a night of heartburn. Aint it always the way. Learn how your comment data is processed. Fans can now head to OwnYourRidges.comto watch new videos and learn more about the people featured in the commercial: With James, Rupert, Bishop, Reynoso and Rodriguez as leading examples of owning your ridges, Ruffles is eager to hear how individuals across the country are owning their ridges by inviting them to join the conversation and post a video on social media with the hashtag #OwnYourRidges for the chance to have their story featured on OwnYourRidges.com. They had that same richly colored Flamin Hot powder that coats other chips and puffs, and it was a generous covering that made the not hot version seem under-dusted by comparison. When typing in this field, a list of search results will appear and be automatically updated as you type. Notify me of follow-up comments by email. The bag says the flavor is by LeBron James and it features a large photo of him and some inspirational words that tie into Ruffles Own Your Ridges campaign. The Flamin Hot powder felt comfortably at home with the cheddar and sour cream dust, but also switched things up a bit. Fans can also check out Snacks.com for more information on the product and the chance to pre-order a collectible bag featuring LeBron James that is only available on the sitewhile supplies last. For more information, visitwww.pepsico.com. The newest snack to stain my fingers is the Ruffles Flamin Hot Cheddar & Sour Cream Potato Chips. On that note, it seems I almost finished the entire bag as I wrote this review. Ruffles Flamin' Hot Cheddar & Sour Cream will be available nationwide starting early February, joining Jayson Tatum's Ruffles Flamin' Hot BBQflavor from February 2021 and Anthony Davis' Ruffles Lime & Jalapenoflavor from January 2020 as the latest chip flavor released by Ruffles and an NBA All-Star. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than$1 billioneach in estimated annual retail sales. Leaning into his experience growing up in a single-parent household, James was joined in the Ruffles D.N.A. When others in the NBA have called out Chinas activity in Hong Kong or their treatment of the Uyghurs Lebron has distanced himself from them and stood with China since he makes a lot of money there. Follow Ruffles on Twitter, Instagram, Facebook, YouTubeand TikTok. I loved the substantial crunch and full potato taste of the chip underneath all that zesty seasoning. Your email address will not be published. Sorry about that, Adrian! (Feel free to express your outrage in the comments.). As the tastebuds of my peers developed to handle Flamin Hot Cheetos, I was envious that there wasnt a Flamin Hot food for me to call my own. I feel comfortable sharing something rather controversial with you all: I cant stand Cheetos, crunchy or puffed. "The Own Your Ridges campaign serves as an inspirational platform to elevate and celebrate those owning their ridges for the world to see, and now we're eager to celebrate you the individuals who continue to own their ridges in daily life as part of this next chapter.". Additionally, Ruffles are robust chips and really hold their own when given the Flamin Hot treatment. commercial by four other individuals who owned their ridges and found success on the other side of life's obstacles to inspire others to do the same. Bright red high five to whoever can tell me the best way to get Flamin Hot Cheetle out of a laptop keyboard. About RufflesRuffles is one of many Frito-Lay North America brands the$17 billionconvenient foods division of PepsiCo, Inc. (NASDAQ:PEP), which is headquartered inPurchase, NY. The new Flamin' Hot product will start heating up the chip aisle nationwide in February, Consumers are invited to visit OwnYourRidges.com to see how individuals around the country are owning their ridges. The product is available in 8.5oz bags for $4.79 and 2.5oz bags for $1.99. This site uses Akismet to reduce spam. campaign that debuted late last year with a powerful message for fans to embrace the challenges or "ridges" they face in life. Unlike the regular Cheddar & Sour Cream, which is very cheese flavor-forward, the acidic coating on the Flamin Hot version really brought out the sour cream, which was a welcome change for this fan of sour n spicy foods. The all-new mashup combines Cheddar & Sour Cream, the brand's most popular flavor and James' favorite flavor growing up, with the perfect amount of heat. I think hes referring to Lebrons unconditional support of China (not like theyre really Communist anymore despite the political party name). Nutrition Facts: (28 grams/about 13 chips) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. Your email address will not be published. Learn more about Frito-Lay at the corporate website,http://www.fritolay.com/, the Snack Chat blog,http://www.snacks.com/and on Twitterhttp://www.twitter.com/fritolay. In the bag, the chips smelled very similar to the regular Cheddar & Sour Cream but with an added vinegary tang. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). SPOTTED: Duncan Hines EPIC Post Cocoa Pebbles Cake Kit, REVIEW: Fanta What The Fanta Mystery Flavor, BACK ON SHELVES: Lay's Cheetos Cheese Potato Chips (2022), REVIEW: Little Debbie Snickerdoodle Creme Pies, REVIEW: Starbucks Pineapple Passionfruit and Paradise Drink Refreshers, REVIEW: Pringles Scorchin' Hot Ones Los Calientes Rojo and Los Calientes Verde, REVIEW: Dunkin' Cake Batter Signature Latte, BACK ON SHELVES: Banana Creme Pie Pop-Tarts, REVIEW: Blue Bell Oatmeal Cream Pie Ice Cream. For more inspiration on how you can own what makes you, you, visit OwnYourRidges.com. Cision Distribution 888-776-0942 Purchased at: Ralphs Size: 8 oz bag from 8 AM - 9 PM ET. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window). Im not sure if the flavor was LeBrons idea or if he just supports Ruffles Flamin Hotting its cheddar and sour cream potato chip, but with the popularity of Flamin Hot snack foods in Los Angeles, a partnership with the Lakers star makes perfect sense. Fans of Flamin' Hot know that it's more than just a flavor it's an attitude, an edge that they can embrace with multiple products, including Ruffles Flamin' Hot, Ruffles Flamin' Hot BBQ, and now Ruffles Flamin' Hot Cheddar & Sour Cream. Rating: 8 out of 10 These were surprisingly elusive, but once I finally found a bag I started seeing them everywhere. True to the name, these tasted like a Flamin Hot version of the Cheddar & Sour Cream Ruffles. The new flavor launch follows James' Ruffles D.N.A. "Our partnership with LeBron is rooted in positively impacting communities together," said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. "As a kid growing up in Akron, I never imagined where I'd be today, let alone creating a new chip flavor that I know will bring excitement to fans all over," said James. The NBA is huge business there so the league in general is tight lipped about calling out China for anything.