Issue #1, references his mantra: "Determination Over Negativity. Everett Collection / Courtesy of Columbia Pictures, a deluge of animosity and appalled reaction gifs. But there was one crucial distinction. You look at this character and you think, Dang, this guy has style, he says. I dont think anybody saw that shoe in the game and thought, Yo, I cant wait to get that, he says. Its worth noting that for Monacelli, having Miles wear Adidas Superstars doesnt necessarily mean hes spurned his Jordan 1s. He better go back in his closet and change that fit, said another. To revisit this article, select My Account, thenView saved stories. The propulsion clip and wider outsole provide stability for landing from above-the-rim leaps. How Adidas Used 3D Design to Cut Down onSample Waste, More Employees Are Accusing Adidas of Discrimination Here's What the Brand Says, Adidas Reveals NBA Star Donovan Mitchell'sFirst Signature Shoe, By clicking Sign up, you agree to receive marketing emails from Insider The shoe gives a nod to his Marvel superhero name, Spider-Man. Sneakerheads Were Not Impressed. A video-game journalist wrote an editorial for Polygon in which she lamented the decision: The Jordans make him Miles, she argued, and by extension, make him Spider-Man. The website Comicbook.com reported on the move with distaste. The Air Jordan 1 is a classic, iconic silhouette made ultra-popular by a sports megastar, he says. More specifically, he wore Jordan 1 Retro Highs in the highly coveted Chicago colorway, a legendary grail among sneaker collectors and a hallmark of excellent taste. It was just such a disappointment. NOW WATCH: The top 10 movies of the decade. GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Its a fantastic movie, he says. Michell's signature line dubbed D.O.N. Hes our character.. The Amazing Spider-Man shoe will retail for $100 and come out on July 1. More Employees Are Accusing Adidas of Discrimination , Adidas Reveals NBA Star Donovan Mitchell's. Sign up for notifications from Insider! The new shoe focuses on Mitchell's skill while giving a nod to his Marvel superhero nickname, Spider-Man. The biggest downgrade of the century, one fan replied. Stay up to date with what you want to know. Everyone likes that shoe and was hoping he would wear them. David points out that when Nike released its special-edition Spider-Verse Jordan in honor of the movie, it was an enormous hit, and still sells for upwards of $1,100 on the resale market today. The shoe also includes custom coding that represents the addresses from Mitchell's career, for example, Brewster Academy in New Hampshire and the University of Louisiana. Video-game Spidey was wearing the wrong sneakers. A tweet from the sneaker feed Nice Kicks about the switch was met with a deluge of animosity and appalled reaction gifs. Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. "I wanted this sneaker to be a symbol of that for the kid who believes they can do anything.". Marvel's Iron Spider will be decorated with red and metallic gold to honor the legendary Iron Spider and will be available Aug. 31. Or, as one particularly mad Twitter user put it, with perhaps a flourish of hyperbole: They ruined the entire franchise. Colorways come in white, red and blue with webbing detail. Visit INSIDER'shomepage for more stories. Because in Into the Spider-Verse, Miles Morales very conspicuously wore Jordan 1s. And when we did the outfits, we wanted to distinguish him. Adidas has teamed up with Utah Jazz guard, Donovan Mitchell, to create the player's first signature sneaker. What we wanted to do was tell our own story, and it was really important that we stand on our own, rather than just make Into the Spider-Verse: The Video Game, says Gavin Goulden, art director at Insomniac Games. 2022 Cond Nast. Late one morning in mid-October, about a month before the release of the new video game Marvel's Spider-Man: Miles Morales on the PlayStation 5, the official Twitter account of developer Insomniac Games sent a seemingly innocuous tweet. Spider-Man sucks. Because while the Superstar has its own rich historyit's been made iconic a dozen times over and has been proudly worn by everyone from Kareem Abdul-Jabbar to Run-D.M.C.the silhouette just doesnt have cachet with collectors today, making it an unlikely wardrobe choice for a hip teen from Harlem, circa 2020. They felt that Miles should have clear hobbies and interests as a character, and that his fashion choices should spring from what he loves, such as music. The first release, Marvel's Amazing Spider-Man shoe, will retail for $100 July 1 onAdidas.comand at Adidas retail stores globally beginning July 5. The Superstar is a classic, iconic silhouette made lasting and timeless in NYC fashion via hip-hop and rap communities. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. The Symbiote Spider-Man will launch on July 18 in shock pink, core black, white and silver. Ive watched the movie a million times, but we didnt draw direct inspiration from it. I just assumed it was a given that he would be wearing the Chicagos in the game, explains David MacMullen, a sneakerhead and reseller who runs the secondhand retail shop We Got Grails. All rights reserved. Tim Tsang, creative director at Marvel Games, says Marvel encouraged Insomniac to chart their own path and approach the character in a new way. The change had provoked the ire of just about every constituency: sneakerheads, comic-book fans, fashionistas, gamers. For sneakerheads, this isnt simply a problem of brand loyalty. Right now hes wearing Superstars. Alluding to a mysterious masked vigilante lately swinging around the high-rises of Manhattan, it included a picture of the new Spider-Man, Miles Morales, swooping through the air in a winter coat, red hoodie, black gym shorts, and a pair of high-top sneakersin other words, almost exactly how the character was dressed in the hit 2018 film Spider-Man: Into the Spider-Verse. But when Adidas put out the red-and-black Superstar from the video game last month, David says, no one cared. It didnt sell out; you can still buy them on the Adidas site right now. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. No one seemed pleased to see Miles in Adidas after getting to know him in Jordans. But for the developers, creating a version of Miles Morales that felt unique was much more important than simply pleasing fans of the movie. DC is better.. Hes wearing a custom pair of red-and-black Adidas Superstars. All of the features of the sneakers represent a step in Mitchell's unconventional path to the NBA. The collection includes four styles that will roll out throughout summer. as well as other partner offers and accept our. The actual red-and-black Superstar was the brainchild of Frankie Perez, a concept artist for Marvel Games, and Eric Monacelli, director of production on Miles Morales and a Marvel Games project lead. And when fans found out, the response washeated. Slightly too large, and deliberately unlaced, they made an immediate, unforgettable impressionso much so that for many fans, the character and the shoe have become synonymous. ", "Determination over negativity is a belief that anything is possible no matter who you are or where you come from," Mitchell said in a statement. Inside a new Spider-Man video game's decision to give its main character new kicks. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. AdidasBasketball has teamed up with Utah Jazz guardDonovan Mitchellon the player's first signature sneaker. To revisit this article, visit My Profile, thenView saved stories. We love Into the Spider-Verse. Ad Choices, Spider-Man Traded Jordans for Adidas. Marvel's Spider-Man: Miles Morales and Spider-Man: Into the Spider-Verse are both adaptations of the same comic-book source material, but they dont necessarily have to overlap. Tomorrow he may be in Jordans once more. But our north star is to look at the source material, which in this case is the comics. Jordan 1s are the most consistently popular and sought-after shoes on the market, but there are other sneakers Miles might have donned in lieu of his Chicagos that might have been received more favorably: a pair of rare Dunks, maybe, or some Yeezys. The Miles Morales seen in Insomniacs video game, though, isnt wearing Jordans. Like any sneakerhead, Miles would be keeping up with multiple brands and have multiple silhouettes in his closet for the various fits hed want to wear. This seems like the most plausible explanation for why a character known for donning one iconic sneaker might be seen wearing a different brand: Its all part of the rotation. The Stealth Spider-Man will be available in black and green with glow in the dark details on August 1. The Bounce cushioning ensures a comfortable ride. We believe that when you do that, and you put your own spin on it, thats where you find the magic. Tsang explains that the new and fresh look for Miles was still ultimately about looking hip.