TikTok screen time per user is crushing its competitors its currently at 26 hours per month. But until recently, that influence was indirect: users would learn of a product through the app, then head elsewhere to make their purchase. Thats a 47% increase in time spent on the app compared to 2020, when Android users were spending 13.3 hours each month. Its also the first non-Facebook app to reach 3 billion downloads. But that change is bigger than just click-to-buy. He is the author of Physician Stress: A Handbook for Coping. (TikTok, 2019). Female users aged 30 to 39 years were the second largest user group, accounting for 13.8% of the video-sharing apps user base on the Android platform (App Ape). There are currently three other countries that have banned the app including Bangladesh, Indonesia, and China. It also offers significant benefits compared to videos that dont display captions or a call-to-action on screen. His lectures on stress reduction, The average person in the United States will open the TikTok app 8 times a day. Next-level SEO training and link building strategies, 2022 Backlinko is a Trademark of Semrush Inc. adults and families for a wide variety of problems of living. In the United States, however, female users outnumber males 2:1. Other hoaxes and harmful content, like videos promoting rapid weight loss, have proliferated on the platform and drawn criticism. Its also the third year in a row that TikTok has held the number-one spot. As marketers consider where to invest their limited ad budgets, TikTok is making big gains. [contact-form-7 id=316 title=Subcribe Popup], Click here for amazing TikTok examples from brands, officially has over 1 billion monthly active users, 250,000 downloads in the U.S. since last November, 27 Inspiring Brands on TikTok to Fuel Your Creative Strategy, Snapchat Is Making Moves, and You Need to Pay Attention, Total App Downloads The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December, 2020. TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous years $7.4 billion in 2018. But TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020. Charli dAmelio with over 112 million followers. Interestingly, only 4.3% of internet users named TikTok as their favorite social media platform. In his ground-breaking book from Balboa Press entitled; Becoming Conscious: The Enneagram's Forgotten Passageway, Dr. Howell reveals simple, yet profound ways to know our deepest selves and the other people in our lives. professional and religious organizations have engaged Dr. Howell to present to them on these and Proprietary data and over 3,000 third-party sources about the most important topics. But there is also an active and rapidly growing personal finance community on the app. is also a regionally known expert on the Enneagram, a method Douyin, aka TikTok in mainland China, just hit. Official Number of TikTok Users (Monthly & Daily), Top TikTok Users, Categories & Creator Earnings. On average, aTikTokerwith approximately 500k followers with good engagement levels can expect up to $450 in gifts, which they can redeem as cash. According to company filings for the U.S. market, these are the latest figures highlighting its 787.86% growth since 2017 for TikToks international app. Until recently, TikTok users were limited to 60 seconds for their videos. A lively and energetic speaker, Dr. Howell is a regionally known workshop and seminar presenter. 26% are between the ages 25-44. According to App Ape, male users only accounted for 39% of the video-sharing apps user base on the Android platform. Getting paid to attend brand events, etc. Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. Next year, 74 million people in the U.S. will be part of Gen Z, which will make it the largest generation of all. 60% are female, 40% are male. Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. (You should!). Maybe thats why 93% of top performing videos use audio. In the US, the app has seen a 787.86% increase in users within the same period, going from 11.2 to over 100 million active users. It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). Its no doubt that Bytedances app has crushed it, but its impressive how much. Marketers alsohave totake note of these engagement rates, as aTikTokaccount with 100,000+ followershasan engagement rate of 5.30% compared to Instagrams 1.10%and Twitters 0.30%. Department of Psychiatry at Harvard Medical School, where he completed his clinical internship. concentrated his studies in psychology and religion. However, the trend may change if what we saw recently becomes the new norm. The ban in India was a result of the ban of other Chinese apps which the government thought was used to spy on its sovereignty. In fact, TikTok is the most engaging of all social media apps, with an average user session of 10.85 minutes. WALLAROO MEDIA In December 2021, a viral hoax about school violence spread rapidly across TikTok, alarming parents and children. Industry-leading courses and certifications to advance your skills. The 22 resulting videos, made by Gen Z and Millennial creators, generated 1.4 million impressions and over 3500 hours of views. Grow your TikTok presence alongside your other social channels using Hootsuite. According to TikToks Whats Next Report 2022, topics related to investing, cryptocurrency, and all things finance had a huge year. Interactive sessions with the brightest minds in social. Schedule posts for the best times alongside your other social media channels. Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. in-app currency that users can use to send gifts, female users accounted for 61% of TikToks active user accounts in the United States, Teenage female users accounted for 16.4% of TikToks active user accounts, available in 155 countries and in 75 languages, millions of videos uploaded on the platform daily, an engagement rate of 5.30% compared to Instagrams 1.10%. Want to get a TikTok strategy going of your own? TikTok is now offering ad credits for new brands advertising on the platform. Here are the tips (and hooks) you'll need to get started. It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Youre most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap). In 2019, TikTok more than doubled its revenue to $17 billion, up from $7.4 billion the previous year. Anyone who has opened TikTok to watch a single video and resurfaced an hour later can attest the apps powers of engagement. This benefits users as much as brands: 35% of users discover products and brands from creators, and 65% enjoy when creators post about products and brands. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing. Gen Zers are trendsetters. In terms of time spent, TikTok is tied for second place with Facebook. Creation 83% of TikTok users have posted a video. Lets take a look at the top video-sharing platforms by category views. Learn the TikTok tricks that will help you stand out on the For You page with unique and engaging content. Learn more about advertising on TikTok here. Including text in your video is more than just a best practice for inclusive design. If you're a busy social media pro, you've probably wondered if it's possible to schedule Instagram Stories. While TikToks user base is increasingly diverse, its still true that the brands hoping to reach younger female audiences will likely see the best results. Insider Intelligence Inc. All Rights Reserved. INFO@WALLAROOMEDIA.COM. Tips and tricks from the worlds most widely-read social media marketing blog. other more specific topics in psychology and spirituality. Trusted by employees at 800+ of the Fortune 1000. It more than doubled its worldwide user base between 2019 and 2021 (291.4 million to 655.9 million). However, despite the obvious fact that more people prefer watching than creating content, there are stillmillions of videos uploaded on the platform daily. These numbers have since shot up, and the leading category (entertainment) now plays at around 535 billion views. In 2019, the time spent on TikTok was estimated to be 68 billion hours. Even if your brand has nothing to do with finance, the growth of FinTok demonstrates that any industry can find a foothold in the app if theyre making quality content. 31.1% of social network users in the U.S. access their TikTok account at least once a month. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Teenage female users accounted for 16.4% of TikToks active user accountsin the United States. 29% of consumers that have TikTok installed on their phone use it every day , Brand takeover ads cost anywhere between $20,000 $200,000 (Digiday, 2019), Hashtag Challenges cost brands $100,000+ (Adweek, 2019), Advertising campaigns start at just $50/day now with no long-term commitment (, TikTok recommends an additional $100,000 $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019), TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019), TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019), Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. This fund should prove to be very effective for the platform. Douyin, which is the Chinese version ofTikTokis the only permitted version in mainland China, meaning the global version ofTikTokisnt available within the country. Dr. Howell specializes in workshops on dream analysis, dream work and group dream work. In other words, the journey doesnt end with a purchase it loops back on itself, with users posting about their purchase, offering feedback, and spreading awareness to their own family and friends. In 2019, 323 million TikTok downloads came from India, 43.76% of the 738 million global installs that year. The takeaway is that brands should invest in quality captioning and voiceover to ensure their videos have maximum reach and appeal. Cancel within 60 days and you don't pay. Compared to 2020, three times as many songs surpassed one billion views. In October, TikTok reported that longer videos (meaning anything over one minute) had already received more than five billion views globally. He Michelle Cyca is a writer, editor, and digital content strategist. Helps people stay on the trends, such as knowing and taking part in the latest challenges, e.g., the bottle cap challenge,kikichallenge, etc. When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat. Usage varies by country. Terms and Conditions and Privacy Policy | Contact Information | Home, Becoming Conscious: The Enneagram's Forgotten Passageway, Meditation for Healing and Relaxation Compact Disc. Thats over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year. According to the TikToks Whats Next Report 2022, 88% of users report that music is critical to the TikTok experience. TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views.