Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. and By clicking the "Submit" button, you are agreeing to the Learn about the different types of intent data and how you can use them to target the right prospects and power your software sales. and Sorry, No data match for your criteria. Refine your cloud mix by avoiding these seven common pitfalls when building your workload placement strategy. All rights reserved. Deliver results faster with qualitative and quantitative insights, how-to guides, toolkits, frameworks and more. 2022Gartner, Inc. and/or its affiliates. Please refine your filters to display data. Find out how Gartner helped our client realise investment from the board, transform its website and improve growth. Insights From Gartners Annual CMO Spend Survey. and and Use this eBook to help benchmark your digital marketing strategies on the following topics: By clicking the "Continue" button, you are agreeing to the Find out how to build an effective marketing analytics function. By clicking the "Submit" button, you are agreeing to the The Gartner Marketing Data and Analytics Survey dives deep into how marketing teams are leveraging data and analytics to power modern marketing. Connect directly with peers to discuss common issues and initiatives. Privacy Policy. This year Gartner received responses from 350 marketing executives in North America, the U.K., France and Germany at companies with annual revenue of $500 million to $20 billion or more. Here are the five best B2B social media platforms software marketers must leverage. Its how we equip clients to make critical strategic and operational decisions and execute them with higher levels of confidence. Privacy Policy. Strategic portfolio leaders can use this analysis to benchmark their adoption plans for SPM frameworks, processes and tools against those of 500 of their peers. and The survey also examines the challenges marketers are facing to accomplish their data and analytics goals. and and Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Marketing Organization and Operations Leader, State of the Marketing Budget and Strategy 2022, Balancing customer acquisition and retention, Investing in emerging martech to drive personalization, Improving digital marketing channel effectiveness, Measuring the impact of digital on strategic marketing objectives. Privacy Policy. It outlines major trends in methodologies adoption, implementation challenges, business use cases and value. Then we interpret these figures to estimate the vendor revenue or shipments within a given market segment. Privacy Policy. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights. When markets are growing and IT solutions are stable yet competitive, Magic Quadrants provide the best tool for understanding the positioning of the providers; however, when new markets emerge and the offerings and user requirements are in flux, solutions are often difficult to compare, making a competitive positioning less useful. Gartner Terms of Use The insights are delivered in objective, consumable ways through proprietary methodologies combining quantitative analytics and data science with our experts deep knowledge and experience. Privacy Policy. Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance. All rights reserved. Even in choppy economic waters, marketers can exceed growth goals by staying close to customers and reallocating marketing budgets toward measurable, reliable channels. How do ecosystem participants efficiently create agreements, assure immutable transactions, and minimize technical debt. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights. Sorry, No data match for your criteria. Gartner Terms of Use Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights. Hexing, a provider of smart products and power, enlisted Gartner to support its global expansion, accelerate its digital transformation and raise brand awareness. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, 5 Data and Analytics Actions For Your Data-Driven Enterprise. See how Gartner helped AARP enable personalized experiences and achieve cost savings. Join your peers for the unveiling of the latest insights at Gartner conferences. Gartner, Hype Cycle and Magic Quadrant are registered trademarks of Gartner, Inc. and its affiliates in the U.S. 2022Gartner, Inc. and/or its affiliates. Gartner Terms of Use Although revenue is the primary basis for our estimates of market share, metrics such as unit shipmentsmay be used as an adjunct to revenue when looking at different markets. Measure performance against peers and competitors with benchmarks and diagnostics designed to drive business results. Gain confidence in your decisions using our proprietary tools. Access proven management and technology research anytime. Learn more about buyers in the largest software market in Latin America. Are you wondering which growth strategy is better for your software company? Discover why you need a marketing analytics team, what skills you need for a best-in-class data analytics team, and if you might already have those skills in-house. Leaders use the interactive Gartner Score to measure, prioritize and improve a functions performance on critical activities. and All rights reserved. 2022Gartner, Inc. and/or its affiliates. Please refine your filters to display data. Privacy Policy. Learn how marketing teams are leveraging data and analytics to power modern marketing. Clients also use market share data to monitor trends and identify shifts that may indicate opportunities to capture additional share. Its research is produced independently by its research organization without input or influence from any third party. We use cookies to deliver the best possible experience on our website. B2B social media channels help drive leads and sales for software marketers. In a complex, uncertain and volatile world, the pace of digital change is faster than ever. Gartner Terms of Use Privacy Policy. Market share is one of the most important metrics used by executives in any business. Get in touch today to establish your relationship Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Marketing Organization and Operations Leader, State of the Marketing Budget and Strategy 2022, Customer Understanding and Marketing Execution, Marketing and Communications Leadership and Strategy, Marketing and Communications Organization and Talent. Gartner prides itself on its reputation for independence and objectivity. Weigh your digital investment options and minimize risk by understanding how relevant technologies will evolve over time. By clicking the "" button, you are agreeing to the Support the argument for allowing an emerging market to further evolve before making a commitment. All rights reserved. is allocated among 900 technology providers in over 30 key markets. Privacy Policy. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios. All rights reserved. and All rights reserved. A Market Guide defines a market and explains what clients can expect it to do in the short term. Leading marketers are developing new competencies in areas such as data sourcing, integration and management, and advanced analytics in order to meet the demands of greater automation and personalization. By clicking the "Submit" button, you are agreeing to the The Annual CMO Spend Survey research provides detailed insight into your peers strategy and investment plans across a wide range of industries. This publication may not be reproduced or distributed in any form without Gartners prior written permission. Yes, I'd like an overview of Gartner services. Gartner Terms of Use Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, 5 Data and Analytics Actions For Your Data-Driven Enterprise, Enterprise Architecture and Technology Innovation. Multiple data points ensure that the statistics we report are objective and accurate, and that quality checks are in place. In addition, since Gartner has published over 100 Market Guide research notes, IT and strategic leaders and investors can gain a broad view of many markets, including mature and smaller markets, in an easy-to-read format. All rights reserved. Clients depend on Gartner Market Share Analysis to validate their assessment of a markets leading providers. A complete guide for software and SaaS providers to effectively position their retail and e-commerce solution and engage B2B buyers. with Gartner. European ICT Investments to Reach $1.1 Trillion This Year, Growing 4% Despite Inflationary Pressures, Skill Shortages, and the War in Ukraine, Worldwide Tablet Shipments Post Flat Growth in Q2 2022 While Chromebooks Experience a Sharp Decline, According to IDC, China's Smartphone Market Dropped 14.7% in 2Q22 Amid COVID Lockdowns, IDC Reports, Sustainability is Among Top Considerations for Datacenters-related Investments for Indonesias Market, IDC Finds, AIOps is No More an Afterthought for Indian Enterprises, Says IDC, Addressing New Competitive Forces and Key CEO Agenda Items in a Post-Pandemic World. Get the Gartner Digital Markets Newsletter. Gartner Terms of Use VP, Human Resources In this webinar, we explore the importance of review collection, ways to collect feedback effectively, and how software marketers can generate the most value from reviews throughout the sales funnel. Learn critical marketing trends and key actions CMOs should take to navigate the future of marketing. Sign up to receive our latest research, insights and Digital Markets news delivered to your inbox. Gartner Terms of Use This report is designed to offer CMOs and digital marketing leaders a better understanding of emerging digital marketing trends and insight in the digital marketing goals their peers have set for the year ahead to drive digital marketing strategy for their function. Will AI deliver the next round of performance improvements in operations? By clicking the "Continue" button, you are agreeing to the Digital commerce is one of the biggest growth priorities for digital marketing leaders as they adapt to evolving customer purchase behaviours and customer expectations. All rights reserved. Gartner Terms of Use By submitting this form, you agree we may use your information in accordance with the terms of the Gartner Digital Markets Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy. Explore ways your sales teams can use Buyer Discovery intent data to break into more deals and increase win rates over time. For further information, see Guiding Principles on Independence and Objectivity. Your access and use of this publication are governed by Gartners Usage Policy. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Marketing Organization and Operations Leader, State of the Marketing Budget and Strategy 2022. and Read more. From time to time, we examine markets from different perspectives to enhance our understanding of them and identify shifts that may not be evident from examination of revenue alone. and Gartner Terms of Use By clicking the "Continue" button, you are agreeing to the Or, when a market matures to the point that the offerings become fairly interchangeable, comparative positioning is less important than an analysis of and recommendations about the market itself. All rights reserved. Privacy Policy. Coca-Cola Bottling Company United. By clicking the "Submit" button, you are agreeing to the Privacy Policy. and Gartnerresearch reveals that over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments. To learn more, visit our Privacy Policy. By continuing to use this site, or closing this box, you consent to our use of cookies. 2022Gartner, Inc. and/or its affiliates. As marketing leaders are tasked to improve the customer experience, drive acquisition, increase loyalty and deliver growth for the business, they turn to data to power both their strategies and their personalization efforts. and and Use our framework to assess your digital commerce maturity and drive growth in your organisation. Nearly 50% of marketers say a best-in-class data analytics organization is their top challenge. Privacy Policy. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, 5 Data and Analytics Actions For Your Data-Driven Enterprise. Gartner Score is the only maturity diagnostic that is standardized to assess more than 45 enterprise functions such as Finance, HR, IT, Legal and Sales. Gartner clients canlog into access the full library. Chart the competitive positioning of digital technology and service providers and evaluate them against your business goals. The Gartner CISO Effectiveness Diagnostic enables security and risk management leaders to improve their leadership effectiveness by comparing behaviors and activities against highly effective CISOs. By clicking the "" button, you are agreeing to the Gartner Terms of Use Refine your cloud mix by avoiding these seven common pitfalls when building your workload placement strategy. Gain access to Gartner Market Share data by selecting the IT, OT or components segments you are interested in. CIOs can use this research to clarify and prioritize the technology initiatives they must complete in the next 12 months. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. All rights reserved. Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps. It consists of the opinions of Gartners research organization, which should not be construed as statements of fact. Sign up now. Privacy Policy. Please refine your filters to display data. Essential to any product planning effort is the determination of a given market's attractiveness and sustainability. You can use a Gartner Market Guide to understand how the status of an emerging market aligns to your future plans. Privacy Policy. CIOs can use this research to prioritize digital initiatives that improve operational efficiency, unlock value and deliver personalized experiences in 2022. All rights reserved. This report is just one of multiple reports that provides a foundation for structuring a market analysis and establishing an analysis framework. This interactive infographic summarizes the findings of a short survey Gartner launched in 2021 to 51 security and risk management leaders to assess the current state of cyber-risk quantification (CRQ). By clicking the "Continue" button, you are agreeing to the By clicking the "Submit" button, you are agreeing to the Gartner Magic Quadrant gives enterprise technology shoppers an unbiased assessment of how well competing providers are performing against Gartners market view and is supplemented by validated user reviews. Because many markets are updated quarterly and all markets are updated annually, clients can be confident in the timeliness of the data for supporting their business decisions. By clicking the "Download Research" button, you are agreeing to the Gartner Terms of Use By clicking the "Submit" button, you are agreeing to the 2022Gartner, Inc. and/or its affiliates. 2022Gartner, Inc. and/or its affiliates. Privacy Policy. By prioritizing skill development, marketing and analytics leaders can enable analytics teams to complement, rather than be threatened by, automation. First, we estimate vendor revenue in all the market segments where it is active. Learn more about how we can help you achieve yourmission-critical priorities. With this online tool, you can generate a relevant view of a market based on your business needs. These reports provide insights into major business and technology trends that will help you stay ahead and make smarter decisions for your organization. Prioritize the top cost optimization initiatives for your marketing function to identify areas of growth and efficency. Learn how B2B software buyers use online reviews and review sites to make purchase decisions so you can improve your strategy and stay ahead of the curve. Gartners Digital Commerce Survey captures organisations digital commerce performance, maturity and strategic priorities after significant digital acceleration. 2022Gartner, Inc. and/or its affiliates. CMOs are taking on a new digital marketing transformation. 2022Gartner, Inc. and/or its affiliates. 2022Gartner, Inc. and/or its affiliates. Questions about becoming a Gartner client? Gartner Terms of Use Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights. Privacy Policy. Manage the risk of investing in an emerging market with insight into its direction and potential. Survey the types of provider options in the market and understand how offerings are likely to evolve. and Learn how using customer reviews in marketing influences buyer behavior and benefits multiple teams in a B2B software organization. Please refine your filters to display data. 2022Gartner, Inc. and/or its affiliates. We value your privacy. 2022Gartner, Inc. and/or its affiliates. From benchmarks to frameworks to rankings, we provide the practical solutions you need to transform your mission-critical priorities into measurable business results. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights. Privacy Policy. Gartner Terms of Use Gartner Terms of Use Our independence as a research firm enables our experts to provide unbiased advice you can trust.